What is Google Merchent Center?
Google
Merchant Center is a new service that makes it easy to upload and manage
the Product listings you want to appear in Google Product Search,
AdWords, and other Google properties.
Previously, you may have
used Google Base to upload and manage Product listings. Google Base is
still available for other types of structured content, but the Google
Merchant Center provides a better, optimized experience specifically for
merchants. The Merchant Center is where we'll continue adding features
and improving the tools for uploading and managing product listings.
What Google Merchant Center does?
Google
Merchant Center is for those who want to submit products and sell them
through Google. It used to be called Google Base. Google Merchant Center
is where you upload feeds, check item status, and get information about
how well your listings are doing. Your products uploaded to Google
Merchant Center feed the searches that other people do for products they
want to buy. For example, suppose someone wants to buy some dog toys.
Starting at Google's home page and clicking on "Shopping," they'll see a
page like in the first screen shot. After typing "dog toys" into the
search box and hitting enter they'll be taken to a listings page.
Google
Base still exists, but Google Merchant Center is optimized for product
listings, and it is where Google will concentrate on adding features and
improving the tools needed for uploading product listings and managing
them. If you already used Google Base for listing products, your
existing data feeds, FTP settings, and other items will still be there.
Your account will have already been transferred to the Google Merchant
Center, and you will sign in using the same account you used on Google
Base. For most users the transfer will be transparent. There are,
however, a small fraction of users who have been uploading product
listings and other items on Google Base. They will need to sign on to
Google Base to create new FTP settings to be able to upload non-product
feeds to Google Base.
Google Merchant Center has a new dashboard
page that contains an overview of your product listings, and feeds, and
performance graphs, making them more accessible than before. If you sell
items over Google Merchant Center, the Google Checkout is the secure
web application that lets you process orders, which includes tasks like
charging credit cards, specifying carriers and tracking numbers,
canceling or refunding orders, reviewing payout summaries, and updating
Google Checkout settings.
To process orders in the Google Merchant
Center, you sign in, review the order, and charge the buyer's credit
card. Google will then authorize 100% of the order amount. You are
required to charge the order within seven calendar days to be guaranteed
the funds. After the order is charged, you automatically initiate the
payout process. You have to ship the order within a specified time frame
that you agreed to when you confirmed an order so that you will be
eligible for the Google Checkout Payment Guarantee. You'll notify the
buyer that their order has shipped. There are ways of automating order
processing using the Google Checkout API.
If you sell services or
goods that don't need to be physically shipped, you have to mark the
order "shipped" in order to send the buyer a confirmation email. Some
transactions involving digital goods might not be covered under the
Google Checkout Payment Guarantee policy.
In processing orders,
Google uses automatic fraud risk modeling to alert them to possible
fraudulent transactions. If a fraudulent transaction is detected, it is
immediately cancelled. In order to protect you and other Google
Merchants, active orders from the same fraudulent credit card will be
cancelled. Google Merchant also uses industry sources like worldwide
fraud blacklists to block fraudulent shoppers from using Google Checkout
in the first place. For example, if Google detects suspicious activity
related to one of your orders, it will flag the order with "customer
review in progress" status and will perform fraud detection tests on the
order to keep your risk as low as possible. Google usually completes
their reviews in four to six hours.
You, as a Google Merchant, are
able to review credit verification information on each order you
receive. You just sign in to Google Checkout, click the order in which
you are interested in your "orders" box. At that time buyer credit
verification information appears below the buyer's shipping information,
including whether the transaction is covered by the Payment Guarantee,
the Address Verification System check, the Card Verification Value, or
CVV, and Account age shows how long the buyer has been qualified to buy
through Google Checkout. If you are concerned about an order, you do
have the option to cancel it to avoid the risk of a fraudulent
transaction.
Fees for Google Merchants vary by the dollar amount
of monthly sales and are reset every month on the 5th. For monthly sales
under $3,000, the fee is 2.9% + 30 cents / transaction. For sales
between $3,000 and $9,999.99, the fee is 2.5% + 30 cents / transaction.
For $10,000 to $99,999.99 per month, the fee is 2.2% + 30 cents /
transaction, and for sales over $100,000 per month, the fees are 1.9% +
30 cents / transaction. Orders that ship to buyers in a country
different from the Merchant's country will also have an additional 1%
processing fee.
If you plan to sell apps in the Android phone
market, your transaction fee is 30% of the application price. In other
words, if you sell your app for $10.00, your transaction fee is $3.00
and your payment will be $7.00.
Google Merchant Center is an
answer to those who want to sell products through Google Products
searches. This can be a real sales booster for those who have shops
online at places like Etsy. Google Merchant Center is now split apart
from Google Base, with the goal of making online product searches more
fruitful and online sales easier for merchants and shoppers.
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