Google is probably the authority as far as search engines are concerned. In fact, because they "own" the Internet, search engine optimization is tailored generally for Google. It was their revolutionary algorithm that secured for them the ruling spot in search engine domination.
To be at the coveted spot at the top 10 ranking in Google, there are Google optimization tips that would help you on your way.
How Google "Crawls" the Internet:
Google's crawler, or Googlebot, is so designed to pick up on keywords. Keywords are phrases that users type into Google's search box, and the mechanism is such that Google records the most searched words, and indexes the sites matching these words, and this is what the search engine displays on its results.
What gets the Googlebot going on your website, according to a poster on a website that specializes in Google optimization advice and other search engine optimization tips, is when there are inbound links coming in from external sources. An inbound link is a link that goes to your website, that is located on a domain that is not yours.
It is because of how Google works that keyword phrase research and link popularity analysis is absolutely important in Google optimization. When you decide to optimize your webpage for Google, there are practical, down-home ways to go about it, but there are also ways to go about it that require reasonable expertise, especially that of a search engine consultant. With the website optimization services that they offer, home page optimization will never be easier.
Search engine consultation services like these would most likely recommend search engine submission tools and website promotion tools that would propel you to the top spots in Google. But no matter what method you employ in building your website around an SEO website design, there will always be "simple truths" that should be part of the Google optimization tips you will follow.
What Should You Do To Be Indexed By Google?
First and foremost, you should create killer content. If you have content that will keep your visitors coming back for more, there will be a higher chance for people to link up to your website. Why is this very important? Because the first thing you have to know when optimizing your website for Google is that you have to boost your Google PageRank. By having websites with high Google PageRank link up your sites, you would encourage the Googlebot to crawl your site and index it. The Googlebot crawls the websites with high PageRank first. A big factor for the Google PageRank calculation is the number of high-quality inbound links that will point to your website.
Inbound links are like votes of confidence for the Googlebot to pick up on. The more people like your website, the more "confidence" there is on your website, the more the the Googlebot will like to crawl it. It will eventually index your websites, and help you rise up the Google PageRank ladder. The higher you climb up, the higher the likelihood that your webpage or website be displayed on the first page of Google's results.
Being high up on Google hierarchy is advantageous, because the traffic generated by visitors' returns will also make your site rank high up on the Alexa index. Having high stats will push you high up on the search engines. And we know what that would mean: even more traffic, more chances of conversion to sales, if you are selling something, more revenue from your affiliate ads, more revenue even from AdSense clicks by your visitors.
That being said, it would be of an advantage to you if we point out that your website is a moneymaking machine. If you put it out to display your products, but you didn't bother to have a goal of it being high up on Google and other search engines' results, then what's the point at all? Will you make a sale, if the users find your page deep in the tenth page of their search results? You need Google optimization tips, and you know it.
Back to Google optimization tips. If you just lurk around internet marketing forums, you will find out that there are tips and tricks to get your sites to rank higher on Google. You will also find out that there is a treasure trove waiting to be unearthed in Google. You will also see that forum users agree that keywords are king in this business, and you will benefit phenomenally when you make use of some SEO companies who specialize in SEO copywriting services.
When it comes to using keywords, it would do you good if you would do keyword research before using them in your content. Through keyword research and analysis, you will know what words will get your site to rank higher on Google. When you have found out what keywords to use and what other Google optimization tips can help you, you can now apply them.
Keywords can be embedded in the meta tags, in the header area of your HTML code. These meta tags serve to lure the Googlebots into crawling and indexing your website, giving you the search engine mileage you crave.
Other uses of keywords are in titles and descriptions in images and in flash based animation. Because flash and images cannot be "seen" by the Googlebots, words really have to be used. That's why the "title" and "alt" tags for images are very useful, because they give your website a better chance at being crawled, if they are composed primarily of images.
But there are things you cannot do in SEO, however, and we shall discuss Google optimization tips that would now deal with the don'ts.
Search Engine Optimization Practices That Google Is Allergic To:
Google has expressed what it would ban from its index. Google does not like fraud, and fraudulent websites and their content are scrutinized, banned and either pushed in the far ends of the search results, or booted off the search engine results altogether. These practices are called "Black Hat SEO".
Black Hat SEO is a sneaky way of creating inbound links and embedding keywords in your content. Google has described what they don't like, and these include the use of hidden text, keyword spamming and including irrelevant keywords in your meta tags, using hidden links, creating duplicate pages to deceive the search engines, and webpages just filled with affiliate ads and even link-filled pages to drive traffic to a main website.
The use of hidden text includes using white-colored text against a white background. This text is usually a series of keywords aimed at luring the bots to the website. Other ways would be setting the font size to zero to hide the keywords. Keyword spamming is creating web content, that while they can be seen with the human eye, are just saturated with the keywords. This practice would most likely lower the quality of information people can gather from the website. Others use meta tags and labels that are irrelevant, while some add "gibberish" to their content. This seemingly nonsensical sets of words are usually popularly-searched keywords that do not hold significance to the actual content. All these practices are aimed at giving the website a higher PageRank, but will ultimately backfire because of their deceptive nature.
Hidden links, on the other hand, are created through the same white-on-white text technique, or through CSS, or through placing the hyperlinks on very inconspicuous characters in the content.
Duplicate content is a series of webpages spread across the Internet, filled with keywords, and there are other webpages created just to contain links. All these are made to just point to a site or a set of websites, and these, according to Google, are what would get your website booted off it.
Lastly, there are webpages scattered all throughout the Internet that are nothing more than a collection of affiliate ads. Empty webpages just serving to let the owner of the sites generate money from all the people visiting his or her site and clicking on the ads.
Why Google Has High Standards:
Google has set a high standard for its bots, because they want to maintain quality content for their websites. They are committed to the user, and they make sure that their content is kept informative and useful. All those mentioned, like the sites created solely to drive traffic or to hawk affiliate ads are nothing more than moneymaking schemes that have already become blatantly unscrupulous. This is what Google is guarding against, in pursuit of high quality search results.
What Can You Do To Get The GoogleBots' Favor
You definitely would have to avoid the "Black Hat SEO" tactics. Sure they seem to be logical, if you analyze the general mechanism of the GoogleBots. But if you read Google's guidelines for webmasters, you would know that they penalize those who resort to devious ways to get indexed. Unless you provide content people will like at the very least, but ultimately be able to make use of, you will not survive in Google's universe using the Black Hat tactics. Play by the rules, play fair, work hard, deliver something worthwhile, follow these Google optimization tips, and you will rise up the echelons of Google in no time.

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