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1. Creating Your Account The single most important thing you can do when creating your Twitter account is to make sure you use the right email address. Think about how the Twitter signup process works - it allows new users to import email contacts from Gmail, Hotmail, & Outlook. Using your company's main contact address (the one where you send e-commerce confirmations or newsletters from) will automatically mean all your customers will be able to follow you when they register an account. If your company has 100,000 past customers email addresses and 5% of them sign up to Twitter you get 5,000 followers without even trying. It's important to register your real company name as the account. Don't worry if it's taken by somebody else because Twitter will normally reassign it to the rightful owner. 2. Adding Your Customer Database During the signup process (or afterwards if you like) Twitter allows you to import your contacts from popular webmail services such as Gmail. If your contacts are on Twitter you can follow them and because you have an existing business relationship they will probably follow you back. First of all you need to export your customer database as a CSV file (this might be best broken down into smaller chunks if you have lots of customers). Next, import the contacts into a webmail program such as Gmail/Googlemail, and once this is done you can import the contacts into Twitter and start building your followers. 3. Building Your Followers The key principle behind Twitter is that some users will follow anybody who is kind enough to follow them while others just follow a handful of people. If you want to gain 50,000 followers then the easiest way is to just follow 50,000 people who are likely to follow you back. Try searching for keywords related to your brand and following people who talk about your industry if you want to get really targeted. 4. Monitoring Your Reputation Twitter reputation monitoring is quite easy thanks to a service called Twilert. Think of this as a kind of Google Alerts for Twitter - enter some keywords and URLs related to your company and Twilert will send you an email whenever somebody talks about you. 5. What You Should Say Figuring out what to actually say is the hardest part of using Twitter. The first thing we recommend is to use TwitterFeed.com to automatically broadcast any blog posts you publish to Twitter - great if you have a blog or news site with an RSS feed. Other options include tweeting job openings or special offers - try offering amazing product discounts & see if you can get some viral campaigns going. If your first tweets don't go down well just keep following the conversation and trying new things. Article Source: http://EzineArticles.com/9361875

With more and more users accessing websites on their smartphones, tablets and phablets, it has become essential for businesses to optimize their web applications for mobile devices. At the same time, each business needs to test the web application thoroughly to ensure that it delivers richer user experience across many browsers and under various conditions. While testing modern web applications, QA professionals have to address challenges related to integration, interoperability, performance, usability and security. So the QA professionals must follow simple best practices to test the web applications more effectively. 7 Best Practices for Web Application Testing 1) Focus on Cross-Browser Compatibility Testing Nowadays most businesses opt for responsive web design to make their web applications deliver richer user experience on each device. The new approach requires programmers to make websites responsive by using open web technologies like HTML5, CSS3, and JavaScript. At present, older versions of certain web browsers do not support HTML5 fully. So the testers need to check how the app performs on both older and current versions of major web browsers. They can even use specialized automation tools to test the application across many browsers quickly and efficiently. 2) Test Each Important Element of a Web Application While testing a web application, QA professionals often focus on its features, functionality and performance. But a business must ask the testers to assess each important element of the website in addition to its functionality and performance. For instance, the QA professionals must assess key elements of the web application including cookies, CSS, JavaScript, HTML validity, dead-links, browser refresh, windows resizing, and security. The comprehensive testing will make the website deliver richer user experience over a longer period of time. 3) Assess the Application's Performance under Various Conditions In addition to assessing the stability of the website's functionality, the testers also need to ensure that it does not crash under heavy load. Sometimes minor flaws in its design or code also affect the website's performance negatively. So the testers must assess the performance of the application under a variety of loads to check how it caters to a large number of visitors. They can even use open source load testing tools to assess the performance of the application under varying load on the server effectively. Likewise, they must perform load testing repeatedly to ensure that the performance of the website is not impacted by the changes made to the code. 4) Scale the Load Tests Incrementally In addition to assessing the performance of the website under varying loads, it is also important for the QA professionals to scale the load tests incrementally. In the initial stages, they should replicate a comparatively smaller number of distribute user, and increase the number of users gradually. When the number of users increases gradually, it becomes easier for software testers to identify the exact point where the application crashes. However, the QA professional must perform load tests in cycles and analyze the load testing result of each cycle to assess the performance of the website accurately. 5) Don't Forget to Check HTTP Traffic While testing a web application, businesses often forget the significance of analyzing the web traffic. When the testers check the HTTP traffic thoroughly from the browsers to the server, it becomes easier for them to assess each request and response precisely. At the same time, the HTTP traffic analysis helps them to test Google Analytics tags and similar third-party tracking tags used by the web page. The testers can further use specialized tools to ensure that each tracking tag includes correct values, and the third-party systems respond to the user requests quickly and properly. 6) Test the Web Services Independently Nowadays most web applications use a variety of web services. But the business needs to ensure that the web services used by the application are tested independently, and as isolated components. The testers must test the web services before they are integrated with the application. The option will enable them to test the web services more quickly, while exercising better control over their functionality. Also, the testers can send a variety of request to the web browser directly and assess its performance without using a web browser. 7) Pick the Right Parameters for Usability Testing The business must focus on both usability and user-experience of the web applications to keep the visitors engaged and convert them into customers. However, it is also important for the testers to assess the usability of the applications based on the most appropriate parameters. The business must clearly define the key criterions for performing usability testing. At the same time, the business also needs to pick a number of key criterions like user interface design, speed, performance, readability of content, accessibility and navigability. Likewise, it must ask the testers to determine the amount of time required by a user to perform specific tasks. A business can always automate its testing efforts to quickly check the look, feel, usability and performance of the web application across many web browsers. However, it also needs to focus on development, maintenance and reusability of automated tests to test the frequently changing front-end of the web application more effectively. Article Source: http://EzineArticles.com/9361818

Should I work on projects that are short term or long term? Should I focus on depth or breadth? Should I work with established clients or those who are in the process of growing and expanding? If you are a consultant, what would be your advice? Before attempting to answer these questions, let's understand the consultant's role. Conventionally, a consultant is defined as a professional who provides expert advice in one or more areas or industry segments such as manufacturing, information technology, retail, finance, etc. Peter Block, in his book, Flawless Consulting: A Guide to Getting Your Expertise Used, defines a consultant as "someone who has influence over an individual, group, or organization, but who has no direct authority to implement changes". Bound by a "code of ethics", a consultant's role is to influence and engage the client to provide practical and feasible advice that works in the client's best interest. However, at times, a consultant faces the above stated moral dilemma, which can be restated as, whether to act in the interest of the organization's business strategy or concentrate on serving the client's needs. Should a consultant undertake a project where the returns on time and effort invested are relatively small in volume of business or value? Or, does it make good business sense for a consultant to focus only on large projects? There could be multiple answers to these questions. For example, Michael Zipursky, a marketing consultant who has advised businesses such as Panasonic, Best Buy, Dow Jones and many others, suggests that consultants should avoid taking on smaller projects. He reasons that, when consultants work on larger projects they gain the ability to generate greater value for their clients. On the other hand, according to few experts, there are some situations where taking up smaller projects make sense for a consultant (and the consulting firm) as an effective strategy. It is a fact that taking on bigger projects with larger clients makes good financial sense. Take an 180o turn and consider a consultant working on smaller projects with smaller clients. Consultants in this scenario are required to work with more number of clients and on numerous projects to realize the financial inflow that could have otherwise been achieved through fewer clients on larger projects. An exception to this "rule" of taking on only larger clients and larger projects is when a consultant has the expertise but is not established in the market. Therefore, by working on smaller sized projects, it is an opportunity for the consultant to display results that can be converted into references, testimonials, recommendations and case studies. The experience and expertise that a consultant gains through these projects can be leveraged to strengthen their credentials and win more clients. Another scenario where it would make sense to work on a small project is when the consultant can recognize the potential of that client or project to grow rapidly and significantly in size over time. Consider the example of a start-up firm which has not yet gone public. They may possess state-of-the-art technology or a line-up of innovative products which showcases tremendous potential for growth. They could be the next "most innovative company" to the likes of Facebook, Apple or Google. It is definitely worthwhile for consultants to work with such firms on projects that are not big in size. These firms may not be able to fork out large amounts in consulting fees or their revenues may not be skyrocketing, but as a consultant, if you can visualize their scale of expansion, it makes for an irrefutable case. For a consultant, it is not just short term vision but the ability to see through the lens, perceive and understand the scale at which the client is slated to grow and expand. Having a far sightedness of this kind can earn a consultant larger projects and higher fees, given that the client firm will scale up. In some cases, consultants might spot an opportunity to work with a larger client firm but may face challenges in bagging a larger project as desired. An alternative approach is to work on smaller projects as it is a critical step for consultants in "getting their foot in the door". This initial engagement paves the way for consultants to build rapport and credibility. Consultants should fully utilize such opportunities to showcase their expertise and the value they bring to the client's table. This would pave the way for the consultant to win larger projects from the client. Lastly, it is critical to keep in mind the ethics of working in the best interest of the client. Every consultant should be passionate about the decisions they make regarding their approach or their strategy to bag projects and clients. A consultant may be passionate about working with smaller clients or on smaller projects. This is perfectly fine as long as he/she is doing what they really enjoy. Generating large incomes or revenues may not be their first priority and there is nothing really wrong in that. What is important is how the consultant is able to create value for the client in such scenarios. Make wise choices, don't get too perturbed as there will be many questions that your mind will encounter during the process of decision making. Article Source: http://EzineArticles.com/9361470

Do you know how to prioritize your website in a web search? Common URL ranking methods of a few years ago, are now far outdated and perhaps even null. Below, we will see a few of these changes and how you can improve your SEO Ranking. It's the goal of companies to have their web page ranked on the first page of a search result. The amount of time users spend viewing the first page of a search result is far greater than the time spent on the second and third page of a search result. In the past, companies have come up with creative ways to improve their search engine rankings. Often these methods involved trickery and a manipulation of how Google or Bing's search engines work. However, these times are different. In their attempt to improve user experiences, Google and Bing and other major search engines have changed how search results are prioritized. Insert relevant related links In the past, companies attempted to improve their SEO ranking by including many links that may or may not have been related to the content in the article. Furthermore, often times these links were from low quality websites. However, to improve user's search response quality, search engine giants like Bing and Google now attempt to prioritize websites that have higher quality and closely-related links. Your website now has better chances of becoming prioritized if it has relevant links with quality content and information. Your chances of actually having your website penalized by the search engine is increased if you include unrelated/low quality links. PageRank and other factors PageRank is a 1 to 10 ranking of a website's quality. The higher quality websites have a bigger number and higher rankings. Often, SEO experts would attempt to draw attention to their site by including links to higher ranking websites. However, now PageRank is not the only factor for determining the ranking of a website. The content of your site, the quality of your links, and the relatedness of the links together have become important indicators for determining a website's PageRank. Keyword-rich domains Domain name refers to the key words that the user may click to follow a link (like the URL). In the past, Domain names containing keywords related to the search were often prioritized. However, as search engines are attempting to screen out the high-quality sites from the low quality sites, the content and quality of the site, in addition to the domain name will determine a site's ranking. For example, if a user searches for home improvement furnishings, a site with the domain name homeimprovementfurnishings.com will only be prioritized if the content of site meets the search engines standards. The rules of using Metatags A Metatag is the text that falls below the domain name (the URL) that describes your website. Many large search engines (Google and Bing) no longer use Metatags for SEO rankings for the primary reason that these Metatags often don't properly represent the website's content or usefulness to the user. However, the Metatag your company attaches to your website should not be ignored! This description of your website should be attractive because this is what people will read to see if they are interested in visiting your website. This description should be very clear and easy to read to increase the reader's desire to click on your site. Capitalize on current search engine trends There are two primary methods SEO experts have utilized to improve a website's ranking. One method is by improving a website's content, links, and information. The second method involves manipulating the way the search engine optimizes search results. For example, in the past, search engines seemed to prioritize and match the searcher's (user) keyword to websites that contained the highest number of these keywords. With this in mind, site creators attempted to improve a sites ranking by flooding the site with keywords. Some even used the technique of making the keywords invisible and placing the keywords in the background of the site. However, major search engines are seeking focus their efforts on improving their user's experiences. Content and quality of the site seem to be a major deciding factor determining a site's ranking. Thus, in response to our initial question: "How to prioritize your site's ranking?" The answer is to focus on content, quality, and professionalism of your site in addition to inserting links to other quality and related sites. Article Source: http://EzineArticles.com/9362514

Local Search Engine Optimization is a different ball game as compared to an average SEO campaign. Not only do you have to work on the nitty-gritties of customary SEO, you will also have to incorporate an additional layer of complex local SEO parameters. This goes beyond simply having directory listings. Since Google's Pigeon update in 2014, local search results are rapidly changing and becoming more responsive. While local SEO can be confusing, here are a few strategies you can incorporate to ensure that your brand is locally optimized. 1. Optimize your sites for local searches: The first step is to identify keywords that are important to your business. Carefully craft locally focused or relevant keywords that have a strong search volume. Localise your brand by adding the locality name or the city name as a prefix to your keywords. Include the local address and local phone number in text, onto each page for search engines bots to crawl the information. 2. Invest in local on-page SEO activities: This strategy is quite simple, yet quite important. Add your local area of operation such as the city or region along with a relevant keyword within your title tag, landing page H1 tag, URL, page content and image ALT attributes of your landing pages. Furthermore, you can embed a Google map with your business location highlighted into your landing page. 3. NAP accuracy and consistency: Your full NAP (name, address, phone number) should be mentioned across your website, such that it is consistent through all site pages. These details must be exactly mirrored onto all other sites - local directories, listings, social media sites and so on. 4. Claim your Google My Business page: A key aspect for local SEO is to claim and verify your Google My Business page. Ensure that your page has a worded and unique business description complete with relevant links. You need to select the right business category for your brand, and make your page as visual as possible - add photos, inclusive of your profile image and cover photo. Remember to include a local phone number to your listing, along with a business address that is consistent across all local directories and your websites. If relevant, include business hours onto your profile. 5. Join relevant local directories: Local directories and listing profiles work great for discoverability of local businesses. You can create listings on Google+ Local, Bing Local, Yahoo Local and Just Dial to start with. Then, depending on your business domain, you can get listed on relevant directories (eg: TripAdvisor, Zomato, etc). Ensure that your business details are listed consistently and accurately across all local directories. Do not leave out more interactive sites such as Swarm and Foursquare - millennial consumers are highly social-savvy and love to check-in using these apps when they visit your business location! 6. Localise your social media sites: Your Facebook, Twitter, LinkedIn, Instagram and other social media pages can also be locally optimized! You can customize your social media advertisements to reach your audience located within a certain geographical boundary, and you will be charged according to the impressions or clicks made by locally specified audience that you wish to target. Also, spend time in geo-tagging your social media updates such as tweets, status updates, visual content and so on. Proactively respond to audience queries that you feel your local business can provide solutions to - this enables your audience to perceive you as locally accessible and available. 7. Get local reviews: Local reviews do wonders to boost your brand's local SEO ranking, so invest in getting some positive reviews from your consumers. For starters, use your existing customer database and enquire if they are willing or are interested in leaving you a review. You can offer incentives to write reviews for your brand. Encourage new customers to write reviews for your business on major directories or local listings. A local business requires local SEO. All the traditional SEO techniques need to be modified to suit local SEO. The effort is definitely worth it when your business starts enjoying results on the top pages of Google. Article Source: http://EzineArticles.com/9361482

It may or may not surprise you to hear that the majority of traffic from the internet is derived from search engines. With that said, search engines should be the first place that you should turn to to promote your online presence. Ensure that search engines know that your site exists by submitting your link directly to them. Once that's out of the way, the best way to improve your search engine presence is by taking the time to improve your SEO. Right know, the search engines that generate the most traffic are: Google, Yahoo, Bing. Back in 2006, Wix came on the scene to change the way people create websites. Wix build a powerful yet simple solution that made the process fun and creative, without having to know the complex language that is code. Wix maintain an easy-to-use website builder with tons of capabilities and features to make running your business online easier than ever. A customizable virtual dashboard that's filled with handy shortcuts, information, tips, and more. An Editor which was designed to help you create a rich and visually superior online experience for your clients and website visitors. It lets you tell your story in the most striking, compelling, and effective way, while providing top notch functionality and performance. The idea is to give you a tool that doesn't require "a getting used to" but an intuitive and user-friendly plaform that helps you carry out tasks quickly and easily. The Editor makes it easy to customize your site exactly the way you want it. No creative limits or coding needed. Hosting at Wix will keep your website safe and secure. Successfully grow your website and business with powerful web Apps and Services. Your website will look amazing on any device. Get a mobile version of your site in just one click. Make a great impression on your visitors with a custom domain. It's easier than ever to get your business online with a simple and beautiful one-page template. There are many more features, Apps and templates which are updated frequently. Wix has something for everyone, so whether you're a photographer, musician, small business owner, entrepreneur, or student, Wix provide all the tools and features you need to build an amazing online presence. A Help Center that can answer your questions or you can go to the Forum to submit a ticket for specific questions to your needs with 24/7 support. When it comes to eCommerce, a beautiful, professional website is a must. Customers will only purchase online if they think your website (and thus your business) looks legitimate. Make sure your website is modern and draws attention to the best you have to offer. You need a website that shows up when your customers are searching on Google and other search engines. The art of ranking well in searches (know as Search Engine Optimization or SEO) can seem a bit complex at first, but there are quite a few steps you can easily take to give your own site a good shot at soaring to the top of Google. Get lots more SEO tips for your online store in the Wix Blog. The Wix Blog provides us information on marketing our products. One approach that is somewhat neglected is to conceptualize your product more like a service. Because you want customers to see your brand as an integral part of their life. When real customer review your product, they are ultimately describing its functionality and its impact. In other words, they are describing what kind of service the product has given them and how satisfied they were with it. By showing your customers that their opinion matters to you, you extend your relationship beyond the selling of a product. You become a caring service provider. Good marketing takes into account not just the materiality of the product that it is selling but also the meaning that it bears. Consider all the different positive experiences that your product can create for your customer base and let these experiences guide your marketing strategy. When you start your own business, you don't get a handbook explaining the ins and outs of marketing. Subscribe to a trustworthy blog that provides detailed information and actionable tips on all things marketing for small business. The Wix Blog should be your first subscription, but don't stop there. Dig deeper to find specific blogs and online resources that cater to your niche. Having a comprehensive online presence demands more than just creating your website. It means managing, bringing visitors to your site, and marketing your products. Potential customers often decide in an instant whether or not they like your business, simply by looking at your website. When it comes to your website, beautiful is more than screen-deep. To reach out to customers Wix created an easy way to manage all of your contacts, straight from your My Account dashboard. You can reach out directly to your most relevant target audience with updates, deals and coupons that interest them with Wix ShoutOut. You can easily create coupons for your Wix store or send out coupons and discount codes via ShoutOut, over email or on your social media sites. To make life easier, you can use Wix to setup automated emails to everyone who purchases a product from your store for the first time. The Wix Mobile editor can make your website more friendly for your users and make Google happy, since Google is penalizing sites that aren't mobile optimized. Want more people to discover your awesome site? The most crucial ways to promote and send more people to your website is by improving your page's SEO. Guess what? The folks at Wix have thought of that too. Make sure your site's SEO is completely covered by trying out the SEO Wizard. The SEO Wizard will crawl your site and give you an easy to understand report on how you can improve your site's SEO. There's no one way to create a masterpiece of a website like any true art form, variety is part of what makes web design so interesting. With so many different elements at your disposal, website creators have countless opportunities to make something beautiful. When great images and great text come together, it's a thing of beauty. Using a combination of boxes with images and colors, you too can play around with the Wix editor to achieve this result. One of the easiest ways to make your site look and function beautifully is by making sure that all of the objects on your page are neatly in place. A great way to do this is by organizing each of your pages by aligning your objects. Aligning objects on your Wix website is super easy - in fact, there's already a grid laid out for you right in your Wix Editor. Managing your site's SEO is the most important thing. You can do to promote your website online. Good SEO can shoot your business to the top of Google pages and earn you a steady stream of organic traffic. Giving each page on your site a short, clear and descriptive page will give Google a better idea of what your page is about and help with your overall SEO ranking. Having your own logo is one of the best ways to give your business a professional edge, plus it's great for your SEO settings. The Google title, or Meta Title as it's more formally known in the SEO world, is how your site will appear in search results. Having certain pages hidden from Google (or non-indexed in SEO terms) like password protected page is a great way to keep key web pages private. Google does not recognise images so by adding alt-text to your images helps search engines categorize your pics and understand your page better, which ultimately leads to an overall better SEO ranking. Site crawlers take to your site to find keywords about what you have to offer when people use these keywords to search business just like yours. Every page on your website has a distinct role. Make sure to highlight those roles by emphasizing specific keywords on the titles and content of your web pages. Even though Wix is not hard to use, many companies do not have the time or skill to bring their own website visions to life. This gives Wix Certified Webmasters the ability to use their knowledge to serve an important and potentially lucrative role. Clients can save money on the hosting portion of having a website by working with Wix because they also offer affordable hosting for all of their websites. Additionally, designers who create sites on Wix.com and other similar platforms are likely to offer a much more affordable rate than those who create custom coded websites. Finally, because Wix is so intuitive, clients can easily learn how to maintain their own websites. They don't need to rely on and pay a developer every time they want to change a photo, update text or add a new page to their site. A WixEd designer is great for small to mid-tier clients who want a great website without going over budget. I am a freelance certified Wix webmaster. My niche is developing creative websites, SEO, mobile friendly using WIX plaform. All websites will be hosting on Wix with a premium plan. Article Source: http://EzineArticles.com/9361539

There are so many ways to increase your Google AdSense earnings. Our very ambitious aim is to cover every which optimization possible under the bright shiny light of the Google logo. But, with all the different ways to increase your AdSense earnings, we still love talking about ourselves the most. And our favorite thing to talk about is how AdSense publishers can use our testing platform to increase earnings. The below is a short version of a case study on how we were able to leverage the our testing platform to increase Trendelier.com's, one of the largest entertainment news websites, AdSense RPM by 217% in 5 weeks. Who's Trendeleier.com? Trendeleier.com is a classic online arbitrage website. As a website that makes 100% of it's revenue from advertising, Trendelier relies heavily on the success of its monetization channels. One of the main sources of revenue for Trendelier is Google AdSense. For a while, the website's AdSense earnings had hit a wall. Their teams spends a great deal of time sourcing, creating, and curating their content with truly awesome results: Millions of people visit their website a month, their content goes viral constantly, and their engagement metrics are... impressive, most impressive. With so much going on the content front they have very little time and manpower to fully optimize their ad networks and maximize their ad earnings. Trendelier's account manager quickly set up different ad layouts to maximize their Google AdSense CTR: What experiments did Trendelier run? Mobile Experiment The first version they created targeted a popular article that sees a considerable amount of mobile traffic. The variation consisted of only 2 ad units. Why only 2 ad units you ask? Why not use the maximum? Because a page viewed is a page viewed. If you didn't see a click on the first two ads displayed on the page, you are not very likely to see a click on the third ad displayed... Go ahead, test this out. Hypothesis: Two ads can generate more revenue than three ads. Variation 1: 2 ad unit layout This variation displayed 2 Google AdSense ads. The first was placed under the title while the second was placed just above the navigation buttons. This variation saw an overall click-through rate of 2.67% Variation 2: 3 ad units layout If the first variation displayed two ads, then you guessed it, the second displayed three ads. The first ad was located above the title with a second ad just below it. The final ad was placed just above the navigation buttons as with the first variation. This variation saw an overall click-through rate of 2.08% Results Overall, variation 1 increased CTR by 28% over variation 2. This increase in CTR led to an increase in RPM of 44% The control received almost no traffic during the experiments. Desktop Experiment Once again, this experiment is designed to test a certain hypothesis. One that has become commonplace with most online publishers. Hypothesis: In-content ads perform better The whole premise of banner blindness and native advertising is really based on the notion that readers are blind to ads located outside the content vertical and they have trained their eyes to see only the content vertical of the page. Variation 1 - Side Bar Ad Unit The first variation consists of two in-content ad units with one ad unit in the side-bar. The side bar ad unit was placed outside this vertical and as part of a sidebar that displays links and ads to other content pieces. For the purpose of this screenshot, we have disabled all other advertisers, which is why you see "advertisement" instead of the other ads being displayed but trust us, they're there. This variation saw an overall CTR of 2.56% Variation 2 - In-Feed Heavy So if the first variation displayed 2 ads in-content and one ad in the sidebar then this one, you guessed it, displays all three AdSense ads within the content section, or feed, of the page. Native advertising owes a lot of its success to its content like features. 53% of consumers look at native ads more frequently than at display ads. One of the reasons is undoubtedly due to its location within the content feed. However, in reality, this variation provided a 1.75% CTR overall. Results There's a lot of research out there that will tell you that your visitors see you native ads more than banner ads. That may all be fine and true. What you should be asking yourself, though, is do they click on them more? Judging by the Trendelier experiments above the answer is no. The "native style" in-feed ad layout did not receive a higher click-through rate than the classical layout. Actually, the classical layout beat the "native layout" by a surprising 46%, which generated a whopping 68% increase in RPM. But what does this all mean? Let's face it, most buzz news websites monetize their traffic with CPC networks, and when your website has a strong ROI focus click-through rates that are even a fraction higher can make a significant impact on your bottom line. That's why it's important that you take away the following two suggestions: A page view is a page viewed. Using our system you can deliver the ad with the highest CTR first on the page and if that ad doesn't convert a click through then the other ads on the page are not likely to either. This unique capability lets our users display less ads on the page and get a higher overall CTR and RPM for the page. In-feed means more eyeballs not more click-throughs. Ads located within the content feed a Article Source: http://EzineArticles.com/9362334