If you recognize the value of social media marketing and social networking for your business, you are about to witness a business marketing explosion. Google+ is a comprehensive platform of business promotional tools that integrates the most used search engine globally with Google Maps, Google Reviews, current content streaming and more, vastly exceeding any other package of tools available today. Google+ is truly so much more than just another social networking site.
For those skeptics who thought Google+ was dead on arrival, think again. Rather than exploding on the internet scene like some other social networking or bookmarking sites, Google+ has been busy building a sophisticated infrastructure and foundation for advanced business marketing in the digital world. By using Google Analytics with social reports, Google even provides mechanisms for accountability and continuous feedback that helps business owners and internet marketing consultants tweak online efforts to maximize customer conversions.
And Google+ is created by, well... Google, by far the leading search engine on the planet with an estimated 3 billion weekly searches worldwide, according to search engine trends by Experian. And we know that Google loves all things Google including YouTube, Blogger, Google AdWords, Gmail, and Google Analytics. Therefore, it follows that Google plans to stay the top search engine in the world by surpassing the capabilities of all potential rivals through one coordinated package of services. They have even transformed Google Reviews to make them more transparent so they are more reliable, offering business owners the opportunity to respond to good and bad reviews alike.
As the leading search engine, Google provides businesses with an unrivaled opportunity for expanding your customer base and revenue by placing your website right in front of clients wherever they are. With the exception of having a customer at your cash register, there is no better customer than one who is seeking a product or service that you have to offer online. A searching customer is already in the mode to buy or they would not be spending time searching for a business that offers what they want. Google+ places your business right in front of potential customers if you have three things in place: a Google+ Business Page, links on the internet pointing to your website and building its strength, and a website of sufficiently high quality to engage the customer.
Not everyone has bought into Google+ yet which gives you a distinct advantage as a business owner to get in while the competition is still relatively low. By the time the rest of the world gets on board, you will have well-established connections, a large audience, and the knowledge and system in place of what it takes to stay at the top of Google queries.
So what do you need to do to maximize all the benefits and visibility available to your business through Google+?
1. Create a Google+ Business Page.
Contact your internet marketing or SEO professional to help you in designing and validating your Google+ business page to maximize its search engine optimization efficiency or do it yourself.
2. Connect with others on Google+.
Spend time searching for contacts that have Google+ pages. The number of individuals and businesses who recognize the potential benefits of Google+ is growing daily. Be among the leaders in your network to join and to invite others in. When you are online, you will notice opportunities to connect with others so you can grow your network or audience continuously. Connecting with others is easy by creating circles of contacts, which are simply ways to categorize your contacts. You may have a circle for customers, another for employees, one for leads, one for vendors, etcetera. Google+ also offers the flexibility to select which circles you want to share particular content with and whether or not to make that content public or private.
3. Add fresh content to Google+.
Google recommends posting regularly, not more than every 72 hours, to make sure your presence on Google+ is strong. There are varieties of ways to connect content you are already writing to your Google+ page. In addition, you can add business videos, photos, links to newsletters, links to blogs, and more.
4. Follow Google+ pages that interest you.
Once you have created your Google+ Business Page, look in "communities" in the left hand toolbar for groups, writers, inspirational speakers, or business gurus you may want to follow. Following others often leads to attracting followers in return.
Similar to the like button on Facebook, Google features a +1 button. You will enlarge your contact list by supporting your customers, vendors, and others by giving them the thumbs up signal of +1. And you will certainly appreciate it as you watch your +1 numbers increase.
6. Create a Hangout.
Google+ Hangouts provide real-time opportunities for up to nine people to have a face-to-face conversation. There is no limit to the number of uses this option provides including conference calls, initial job interviews, job coaching, staff meetings... you get the picture. Not only can you conduct a small meeting, but also the On Air App offers you the ability to broadcast your hang out live and even record your Hangout to your YouTube channel.
If you thought the conference call feature was cool, this On Air addition rockets your business promotion options into the stratosphere! With live streaming, you can offer a panel presentation on a topic of your choice to the public that situates you as subject matter expert on anything from computer programming to wildlife photography. You can create sales spots, music videos, read poetry, or feature your weekly business promotion.
7. Download the Google+ Mobile App.
Creating a Local Google + page is necessary for being found on maps through a mobile device. Not only is the Google+ Mobile App fast, it is also designed well.
Projected to be the biggest news in business marketing and social networking in 2013, Google+ will make your business relevant. By combining the largest search engine in the world with website promotion and social media, Google+ is creating a whole new era of technology driven business branding than has ever existed before.

Jill Smith is a writer with a vast array of subject matter expertise. Along with publishing articles for large and small businesses, she researches, writes and publishes reports on various public policy issues.

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