Next month, Google is shutting down the popular iGoogle Homepage
on Nov. 1st, and many Google users are not happy. Like the Google Reader
users before them, they can cry tough kitty all they want. Google does
as Google does as Google does.
The iGoogle program has been around
since 2005 and lets one bookmark all their favorite gadgets, read news
headlines and play games right on their own personalized homepage. Many
users simply loved this program and will hate to see it go.
As a
user of many Google free products it also scares the bejesus out of me
sometimes. Google has closed down some of their popular programs, and it
leaves one wondering what is going next? My one main concern - will
Google+ go the way of Google Buzz? Will Google drop Google+ and Google
Hangouts?
As someone who is using and building up their contact
list of subscribers... losing Google+ would be a major blow for me.
Besides, while I like and use Facebook for family connections, Google+
has become my online marketing or business hangout - I simply don't want
to lose it. No matter how much I have criticized Google Search in the
last little while, they do do something right, and in my opinion,
Google+ is one of them.
While it has been described mainly as a
ghost town by many and user numbers haven't exactly been earth
shattering - Google+ still plays an important role in Google SERPs and
markup. After all the programs Google has closed, it is within
reasonable thinking that if Google+ costs too much to run or usage drops
significantly - Google may shut it down. Judging purely from past
closures, it would not be a great leap of faith to believe it is indeed
possible.
For me, another major worry is Google Analytics, will
Google shut it down? While it is not totally accurate, the data is a bit
off, I can't imagine my marketing day without real-time analytics
running in the background. It gives me so much information on how my
actual visitors behave on my web pages and sites. Although it is
probably giving Google invaluable search and site data, Analytics must
be a very costly program to run, even for Google and their vast
resources. Just hope it's the last free Google program which closes its
doors.
Another one is Webmaster Tools, losing this program would
also be a major loss, especially if you use it to keep your site or
sites in line with Google's countless rules and guidelines. While it
hasn't been very helpful for me, I still check it to see if anything is
totally out of sync with Google's rules. Webmaster Tools is such an
integral part of Google's whole setup; one can't imagine it going the
way of other lesser programs, such as the Google Affiliate Network.
Perhaps,
besides AdSense and AdWords, the only other Google programs, which I
would be somewhat disappointed to see disappear, are gMail, Google Earth
and Google Chrome. I occasionally use all of these and would hate to
see them gone - especially Chrome, which I have installed on several of
my computers. However, for privacy reasons, I have been using those less
and less, so I could survive their closures without too many withdrawal
pains.
Actually, if you're concerned about your own online
privacy, you're probably better off staying away from Google and any
free Google programs. Needless to say, for advertising purposes, Google
is collecting every bit of data, every keystroke and every subject you
have shown even the slightest interest in pursuing. While all this
information is supposedly "collectively gathered and processed"
according to Google's prospective, please use your own discretion if
online privacy is top on your list of priorities. Truth be told Google
has become the largest list builder and consumer data collector on the
web and in the world. This collected user data has become Google's most
valuable asset - one which can be milked for years into the future.
It's
simply the price we have to pay for using these programs, after all you
didn't really think these products were truly free, did you? Then
again, is anything in life really free?
Google's products and
programs are no exceptions, while I don't want to be too cynical, but
one has to be realistic about Google's ultimate goals and objectives
here. It's a publicly traded company, and generating revenue is its
lifeblood - the more it makes the merrier everyone will be. Nothing
wrong with that, nor is there anything wrong with Google giving us all
these countless free products and programs, as long as we realize the
price we're paying for those products.
I for one, am more than
willing to pay that price, and I truly hope iGoogle is the last one of
Google's products on the chopping block. At least for the immediate
future, but I am not holding my breath.
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