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Video has gradually emerged as the most effective brand-marketing tool in contemporary business. A report by Forrester Research shows that over 76% of online shoppers find a company more reliable if it features visual content on its site. To appreciate the popularity of this promotional tool, consider a report by Etail Insights showing that YouTube is now the 2nd largest search engine, bigger than Yahoo, Bing and all others combined. If you are looking for an effective branding tool, it is time to contact a video production company to come up with a compelling product. Other than the irrefutable statistics, there are other practical reasons to use this media for this purpose. Take a look: 1. Encourage Sharing According to eMarketer, over 80% of viewers share the content online and this means your videos can go viral very easily. If you have thumbnails on your social media platforms, you will get more attention as opposed to any text message you have used. 2. Enhanced Engagement Text messages are arduous to read and internet users don't have the time. When you use visuals to explain your company and promote it, you will have captivated the attention of many users who want quick access to information on the go. If you have a creative call to action, it is easier to generate leads. 3. Search Engine Optimization (SEO) This is the holy grail of online marketing and if your website is not ranking highly, it is time to change tactics by contacting a video production service provider. Visual content gives positive signs to search engines and indeed, it is no secret that Google ranks sites with visuals highly. This form of content also improves conversion and helps you build invaluable inbound links based on the visuals you have on your website. 4. Customer Loyalty The open rate for newsletters and emails containing visual content is over 200% compared to texts only according to Forrester Research. These marketing tools are crucial in building customer loyalty and if this marketing tool helps retain your customers and engage new ones, it is important to embrace it sooner than later. 5. Personalization It is easy to customize your brand using video production as opposed to texts. When you watch promotional content online, it is very easy to identify your firm even before a few seconds of the video plays. It is easy to use your own color themes, logos and other graphics to connect with your target audience and to increase brand awareness. A tailor-made campaign is great if you want to make a mark in your particular niche. 6. Cost-efficiency Brand marketing has been the Achilles heel of most businesses due to the costs involved. However, with emergence of affordable and innovative video production, it is now possible for startups to compete with established firms in their niche by leveraging versatility of their productions. If you want to enhance your company's visibility online then talk to an established video production company to create professional videos. Article Source: http://EzineArticles.com/9400145

1. What went wrong between you and your ex? Interrogating a woman about her previous relationship is never a good idea. Relationships end for a reason. First dates are supposed to be light, a laid-back meeting to see if there's chemistry. Don't get too deep and risk scaring her away. 2. If you could change 3 things about yourself, what would you change? Asking a woman what she would change about herself implies that you don't like something about her. Women never want to hear that you dislike anything about them. Stay away from negative conversations, and focus on the positive ones. 3. How much money do you make? Her salary, or yours for that matter, is irrelevant. The purpose of a first date is to get to know each other, not to find out how much is in each other's wallets. Concentrate on the conversation, not how much money you both have. 4. Do you still talk to your ex? The past should stay in the past. If she communicates with her ex, it's not important as of now. Focus on the present. 5. Tell me about your most recent dating experience. Talking about your last dating experience is really awkward. When a girl is on a date with you, there's no need to worry about who she went out with last week or even last month. 6. Have you had any plastic surgery? You might be dying to know how the woman you're sitting across from looks so amazing, and if she's had any work done, but now is not the time to ask. Questions about plastic surgery and enhancements are personal. Save those questions for when you really get to know each other. 7. I have a question about what I saw on Google... Revealing to a woman that you online stalked her in any way is creepy. No need for Google questions on a first date. 8. What size are you? Asking a woman her waist size is inappropriate, insulting, and offensive. If you like the way she looks, her size shouldn't matter. 9. What was your GPA? When you're over the age of 21, your GPA isn't important. Being book smart is valuable info to some people, where real-world success matters to others. 10. Where do you see yourself in 5 years? You never want a date to feel like she's on an interview. When you ask a woman where she sees herself in 5 years, she'll most likely feel like she's being grilled. Article Source: http://EzineArticles.com/9400616

Determining the best prepper websites has been an interesting exercise! Prior to exploring this I had a couple of sites I tended to go to for my own information, but was somewhat surprised to find out there are literally scores of these sites out there. The quality and focus of each site varies greatly. In arriving at my top seven best prepper websites I used subjective criteria as opposed to objective data. At first blush using objective criteria, like number of website hits, may seem a better measure. However, number of website hits and subscribers can be a little misleading since some webmasters may be more skilled at building traffic than others. Plus some websites can get a high Google page rank, but haven't been updated in years. One high ranking site's founder and main writer is dead! In my opinion, number of subscribers and site hits correlates to popularity but not necessarily to utility of the site. One could argue that without utility the site wouldn't be as popular. True to an extent but there are a number of additional issues to consider. For example, is the website inviting and intuitive to navigate? How much advertising coexists on the site? Are the ads helpful or a distraction? Does the site charge money or have an upgrade available? Is it worth the extra cost? Etc. Here's the criteria I used in my evaluation: • Overall utility / usefulness; ease of use; intuitive; lack of clutter • Best organization of topics • Best prepper food / nutrition site • Best prepper networking site • Best prepper first aid advise site • Best use of prepper photos with articles • Best Suburban Style Prepper Site The list of criteria could go on but after researching and ranking dozens of sites the criteria listed above are the key areas where the sites listed below really separated themselves from the pack. Additionally, I would encourage you to use a selection of diversified prepper sites instead of just one. For example, a site for prepper nutrition, another for prepper first aid and another for networking allows for a comprehensive approach to gathering knowledge, then integrating and applying your skills. With no further adieu here are my results with a brief explanation for each category. 1) Best overall site for utility & usefulness, intuitive ease of use & lack of clutter: • prepforshtf.com o Comprehensive, easy to use and well organized. Excellent list of free Kindle books, tons of useful products, how to's, videos and useful ads. Overall a great resource! 2) Best Organization of Topics • offgridsurvival.com o This a solid site in the vein of prepforshtf.com. I gave offgridsurvival.com the edge when it came to organizing its topics as the site is very clean with a clear sense of purpose. This site tends to look a little more at current events and link them to living off the grid. Great source of intel! 3) Best Prepper Food & Nutrition Site: • Readynutrition.com o Packed with meal guides and nutrition tips all geared to preparing for survival mode. Lots of helpful tips for those new to prepping. 4) Best Networking Prepper Site: • Americanpreppersnetworkforum.com o Hands down, by far the best site for building a network with those of like mind. Does have a $60 upgrade option which opens the door to discounts on all merchants displaying on this site. Not a bad deal if you plan to shop. The site can take a little time to navigate but overall an outstanding prepper site to ad to your favorites list. 5) Best First Aid Prepper Site: • thesurvivaldoctor.com o Outstanding site for the prepper needing to ramp up his or her first aid skill set. Loaded with information and easy to navigate. Written for the lay person so no need to have a health care background. Another must have in your favorites. 6) Best Use of Prepper Photos with Articles: • theprepperjournal.com o A picture is worth a thousand words and this site does a nice job of integrating outstanding prepper content with relevant photos. A few too many links to non-prepper related material but the breadth of the relevant content is top drawer. 7) Best Suburban Style Prepper Site • thehomeforsurvival.com o Say what... suburban style prepper site? This is a prepper site built for the millions of us that aren't looking to move off the grid or spend half a million dollars to build a prepper home secluded somewhere in the Rockies. This is an uber practical, easy to navigate site loaded with useful topics any suburbanite can relate to. Put this in your favs. That's the list... your top seven! Ad these to your favs, visit them often, sign up for a newsletter or two and you'll be in good hands. Again, there are scores of prepper sites. These seven stood out. Additionally several of the sites above also rank at or near the top in objective data... just no dead owners (Google page rank, Alexa Rankings, etc). I welcome your feed back as I plan to revisit this topic from time to time. Article Source: http://EzineArticles.com/9350127

Wouldn't you like to get a jumpstart and achieve MLM success quicker? Perhaps you've wondered about Google alerts and how to use it for your business. This post will help you understand and use Google alerts to help move your business forward. Success in all endeavors is important and so we'll focus on attracting followers to your social accounts through the power of Google. It is important to share solid content and as well create content that is interesting to your prospects. In order to have such success, you will need to branch out and develop a taste for research. Setting Up MLM Success through Google Alerts MLM success depends on many factors and Google alerts can help you eliminate content problems to a small degree. Setting up the alerts is not, you will need a Gmail account. Once you have an account, perform a quick search for Google alert. It should be in the top three organic results. You may have to sign into the Gmail account in order to create an alert. At the top of the alert page is the search bar and type in a search term. Before you hit the alert, there is the options menu. You can chose frequency, sources, language, region, how many hits and where to deliver them too. Once you're happy, click on the alert button. This is only one step towards your MLM success. So what? Here is the big deal on Google alerts; your prospects are looking for great content to solve their pains, right. If you curate it, fill in the gaps or both you can build up your authority and awareness. This means more traffic in which you could possibly convert. This may mean increased opportunities to help them. So pick a few terms and create the alerts, this will fuel your social media content, while your working on offers and other areas. This will also help you discover new topics to write about. Don't Expect Immediate MLM Success from Google The process to success may be long and difficult, but using GA can help you. You will have to experiment and go after terms that you can cover without repeating the same noise. It's a tricky process, but MLM success does offer its rewards. There is no limit to the amount of search terms you follow, so pick the best ones. Read up on the alerts and your idea generation problems mellow out. Hope this will help. Thanks for reading. About The Author Article Source: http://EzineArticles.com/9345927

If you want to be a ghost writer, be prepared to work for a high cost, expensive services clientele. It takes something in the ballpark neighborhood nowadays of figures in the five to ten to fifty thousand dollar range to hire a great book ghost writer. You can hire a book editor, a book doctor or a book coach for much less than that. Prices for editing and assistance with you yourself actually writing your book run for far less. I have worked directly, myself, on some upwards of 50 book manuscripts for a wide variety of client authors. I don't do screenplays; I have edited them, and I do an adequate job, but you really need to know the film industry to create the very best in scripts and screenplays. So I leave that sort of project to experts, optioned screenwriters and produced script writers for TV, who are on our team. What I specialize in is books. I can whip out a great, revised and edited book for an author client without having to worry about whether or not it's misspelled, has grammar or syntax issues, or is colorful enough to grab a literary agent's attention. Well, that is one way to put it. To be honest, I work over the top to produce the best manuscript I can possibly give each of my author clients, and that can mean working like a dog sometimes. It depends. Some clients hand me easy background notes, book outlines, chapter by chapter outlines - I'm the one who requests them from each client - and some clients don't. They need to either write out a full manuscript and have me edit it for them, or book coach them into writing it out, or book doctor an existing manuscript by performing content and/or developmental editing on it for them. So when you're a book ghost writer service, you can handle both ends. When it comes to screenplays and scripts, I have other people work on them. The right thing to do is to specialize for a while, I believe, and then when you're bored it's time to move on to a different specialty. I know a ghost writer who grew tired of writing screenplays, so he moved on to the prose writing and editing of book manuscripts. It doesn't hurt to step out of one field and into another. I started out editing people's book manuscripts for free, also for low cost, and I then stepped into the field of book ghost writer services in the early 2000's. It's been lots of fun for me, and a real roller coaster ride. My daydream is to continue with getting author clients over to the correct literary agents and commercial book publishers. It's more than just a dream, I'm able to do that. I have people on our team who handle that, and they have the right connections. But I'd like to shift eventually over to doing that myself someday. It's more lucrative. A book ghost writer on our team landed a $75,000 advance for a book where she only wrote the proposal and query letter. The book was published, selling quite well. She used the advance to make a down payment on her new house. She's very gracious and is always willing to bend to the needs and desires of her clients. But she won't take on the "wrong kinds" of non-marketable book projects. Only the ones she sees as potential winners, which have a great chance at being marketed appropriately. So I need to enter that field myself someday down the road. Right now, I'm taking it easier, mostly farming work out to writers, editors, marketers and others on our team, and trying to get my own three books, the ones I wrote myself, published. I smuggled one of my author client's books into The Library of Congress, early on in my career, and we have placed several more of them over there through the years. I've gotten my books into Google Books, Smashwords, Amazon, bookstores, and plenty of my author clients have been published on Amazon, Barnes & Noble, other media outlets, brick and mortar stores, online venues and the Public Library System, as well as around the world. Our books and some of mine have landed in France, Great Britain, Rwanda, China, Canada, Germany, Spain, South America... it is rather the glamorous side, the life of one book ghost writer running her ghost writing services. But there are also many pitfalls and drawbacks. The main one is getting out enough advertising to bring in the clients. The second most important aspect is finding ways to get our author clients to sign a firm Contract, and then stick with the project. I'll write another article about those two topics soon, I promise! GHOST WRITER, INC.'s Karen S. Cole - ghostwriter, editor, proofreader, rewriter, illustrator, book doctor, book coach and published book author - and our team of 200+ writing field related workers, many of which are NYT, New York Times and Amazon bestselling ghost writers and authors. We maintain contacts with top field literary agents, major international commercial publishers, and Los Angeles and New York industry TV and film field professionals. GWI will find a home for your book, getting you published no matter what, as long as you continue to pursue your dreams. The skies are literally the limits! Article Source: http://EzineArticles.com/9347580

The web has billions of pages made up of social media, content, images and videos that it can be overwhelming for you if your website is struggling. To remain relevant in the sea of information that is the web, you ought to come up with effective methods of advertising your website online. A website that promotes your services or products and still manages to valuable to your readers is indeed your greatest tool and by being a little creative and proactive, you can expand your reach and boost traffic. 1. SEO When you start by optimizing your content for the search engines, then you manage to improve your online visibility and boost traffic in the process. Optimizing your content calls for the incorporation of search words or keywords to make your site popular on search engine searches. Apart from ensuring that your content is rich in the right keywords, you must also ensure that you do frequent updates and maintain consistency for this approach to work to your advantage. 2. Blogging Blogging is all about offering original, valuable and free content on the site to attract new visitors and to maintain your current users. The choice of topics you make will determine how successful blogging as an online advertising channel, but you should remember that it should not be used to promote your products or services but rather offer helpful information on topics related to the products or services. Still on blogging, you can write for prominent blogs that are in your niche and ensure that you have links to your business website in the biography you include in the guest post. Guest posts can actually fetch you huge traffic compared to using the company blog or website. 3. YouTube Web users just love videos and you can create and post relevant videos on YouTube to ensure that your content is easily found on the popular platform. When you do this, you stand the change to have your content indexed by Google which is very popular search engine and you can also have your video embed by users and shared on their social media and blogs. You do not even have to create a viral video to have it work for you in terms of online marketing your website; all you need is relevant quality content. 4. Social Media It is very similar to email marketing because it makes it possible for you to interact and communicate with potential customers and also encourage their buying powers. The content you choose for your social media will determine the likes and shares that you get as well as the repeat visits you get from your brand. You need to be very active to use social media as a web marketing tool. The good thing about it is that when you include something interesting it will get shared fast and people will be talking about it and making recommendations on your behalf. It is a channel that can help you create a strong brand in no time at all. Targeted traffic never disappoints for an online business because you end up reaching the right people likely to do what you expect them to do once they go over your content. There are so many online advertising options out there for you. Article Source: http://EzineArticles.com/9347211

In this new age of wanting financial freedom we all want to find a way to make money online. One way to make residual income is with affiliate marketing. What exactly is affiliate marketing? Affiliate marketing is where you take a product (usually an intellectual product) that someone has produced and market it for him or her. You usually make a percentage of that whatever you sell. But so few people make any money affiliate marketing because they approach it the wrong way. First you have to find a product to market. There are many places to find such products. There is ClickBank, JVZoo, and many other places to find affiliate products. If you just Google "affiliate marketing sites" you will probably find thousands upon thousands of places that have affiliate opportunities. Most of the gurus in the marketplace also have affiliate programs. Some are easy and cheap to get into. Then you need to pick your product. Be careful. There are a lot of scammers out there. Don't go spending tons of money on something that you feel is a scam. Make sure you check out the product that you want to be a part of before you start marketing it. There are many affiliate marketers that have their own marketing material and when you get someone to opt-in to your offer the email goes to the affiliate owners list. You don't want this. You want to build your own email list. You need to have your own capture page to capture their email address. You need to have your own marketing campaign. Why you ask? If you are one in thousands marketing the same thing you won't get very much money because you are splitting the money among many people. However, if you have your own marketing and your own list you stand out in the crowd and you are much more likely to get sales. You can make a good residual income with affiliate marketing. It is one of the best ways to get started making a residual income online because it is fairly simple. You don't have to create a product of your own. You have one already created for you. If you want to make a residual income with and affiliate program you have to be smart and know what you are doing and you can make money off not only one affiliate product but many of them. Once you get good at affiliate marketing then you will want to expand you horizons and either get into a network marketing program or make your own product. Article Source: http://EzineArticles.com/9347145

Do you run an entertainment news website or blog that's receiving diminished levels of traffic lately? First of all, it's a jungle out there, and many get gobbled up. Or die of hunger. It takes a special animal to survive and prosper online. But since that's pretty much true across the board, why are we picking on the entertainment websites? Maxim, a leading men's mag, decided to switch content strategies and instead of focusing on T&A focus more on fashion. This new content strategy generated 50% more page views and $10 million more in annual ad revenue. Is Maxim gliding upwards on the winds of change or is it just a fad? We think the former. One of the most important aspects to consider with entertainment news is being there first, so if you want to be one of those who adopted this change of direction early, here's how: Content Strategy vs. Content Marketing Many publishers mistakenly think a content strategy means content marketing. It isn't, but it's very easy to get confused. Content marketing is a popular method for advertisers to strengthen their brand and improve SEO, among others. A content strategy is something different and more holistic. Wikipedia defines content strategy as "... the planning, development, and management of content - written or in other media". Literally EVERY business looking to profit from an online presence, needs a content strategy. As a publisher, your product IS content. So this creates a kind of circular effect where you're often promoting your content with... content. The Next Strategy What's that? A question from the audience? Okay... It says here: "What's wrong with my current content strategy? It's worked well so far!" Good question, and I am not surprised you ask. Once you build some authority on Google, a follower base, and a great promotion strategy for CPC arbitrage - you're on the golden path. But if you focus on business development and neglect your content strategy - you'll lose. Lose big time. You know very well that we live in a very fluid world. Especially in the entertainment niche. Content can go from a rumor to viral in a matter of minutes, and from a comment on Reddit to a full blown internet tzunami. You can look at it as a kind of skeleton upon which your business grows. It's an infrastructure that allows magic to happen. It's important to understand that a new content strategy doesn't mean breaking the bones of your business core. It's actually more like a flexible skeleton that you can build upon. Sounds weird, but I'm sticking with that metaphor for a reason. Setting Goals Yes, money makes the world go round. Everyone wants it but cash doesn't grow on trees or banner ads. There's a lot more to a content strategy than the tunnel vision of monetary profit from content creation. When setting these goals you should be asking yourself the following questions: Who is my audience? How old are they? Where do they live? What languages do they speak? What do they care about? What grabs their attention? Where does my content "live"? Where do my readers consume this content and when? What is my unique sales proposition? What makes my site better than that of someone else? Is this business something I want to continue growing, or am I looking to start it and sell it? What is the optimal mix of revenue sources for this site? Answering all these can help you set goals. It's a good place to start on the road to becoming the next TMZ. The Anatomy of a Winning Content Strategy Setting your goals and answering the questions above should assist you in constructing a sustainable and profitable content strategy. One with a bouncy and flexible skeleton. So let's put our mad scientist hats on, and engineer this winning monster of a strategy. Audience Engagement This is the spine of our strategy. One of the reasons we chose the entertainment niche is that fact that more than most, it thrives on engaging the audience, and not what an audience it is. Who doesn't want to be entertained? Social Social Social These are the lungs of our creature. It breathes social and cannot exist without it. Why social? Numerous reasons. Because it's the most effective way to spread content based on its quality and relevance, rather than monetary investment in promotion. Because it's where your audience is. Because it's where everything happens nowadays. Because it's where people go now to be entertained. Channel diversification Our creation needs to walk and touch and reach audiences. So it has legs and arms - channels for content delivery. These depend strongly on where your audience consumes content and where you WANT them to consume it. There are many variables involved in deciding on the right channels to target. For example, most entertainment content is consumed on mobile. So you have to decide if a mobile app or a mobile website is the right solution for you. Revenue Generation At the heart of our creature is making money. As long as the heart beats, the creature lives. Without income, you can't pay writers, can't afford content creation and sooner or later - rent checks start coming back. Analysis & Optimization In addition to a flexible spine, a big heart, healthy lungs, and limber limbs our creature needs to be smart to survive among predators. So it has two brains working in unison: analysis and optimization. These two don't only keep our creation alive and prosperous, but help it evolve and improve all the time. Limbs that don't serve a purpose fall off and new ones are grown in its place. It's easy, with a flexible skeleton. Our best advice is to be brave and keep trying. Innovation wins. So get creative. Grow your content strategy to sell as a pet, or ride it proudly into the sunset. Either way, if the genetics are good, your creation might invade Tokyo. And make you money on the way. Article Source: http://EzineArticles.com/9347136

Get to know how to add your character to the latest fashion trends and be stunned with discovering a new you. 1. What tickles your fashion persona? It matters to know what your persona is when it comes to fashion. Some value comfort over the hot fashion trends, and some really go for what is the latest. It's either you are the sporty gal or that lady who enjoys floral. One's personal fashion style does not need to just be on the safe side. You can always explore, but make sure that you wear what you want. 2. What kind of fashion inspires you? For sure you have seen models, celebrities, or even your prom queen in high school strutting around with their own personal fashion style. Did you like what they wore? Having social media around makes it a lot easier for you to find your fashion icon. Being online means you can easily browse fashion websites or even do your own research on Google and pin those pictures with fashion styles that you prefer. Set a time for some fashion soul-searching and when you know what kind of fashion inspires you then you're on a good start. 3. What's inside your closet? When was the last time you checked your wardrobe? You may be too busy to take time and smell the fashion trend inside your closet, but it's time for you to compare and contrast. Do your present clothes match the ones your fashion icons wear? To have a great personal fashion style, you should exert effort in sorting out your clothes to really know what you actually wear, to those you have to let go. 4. Shop and replenish Now that you have cleaned out the outdated part of your wardrobe, it's time for you to do the most exciting part of it all - shopping! Don't worry; it doesn't have to be costly. Creating your personal fashion style does not have to be mainly signature clothing. You can also try thrift stores or set aside money for seasonol sales here and there. Get the fashion that inspires you without spending too much. ' 5. Ramp and Roll Now that you have a refreshed personal fashion style, it's about time that you gauge your lifestyle with your fashion sense. You have to know how to apply your chosen fashion trend to your daily activities. There can be many versions of your style whether you are a home based mom, an entrepreneur, or a busy office girl - you must have the right accessories for your clothing to match your lifestyle. 6. Be your own fashion guru Even if you have fashion mentors that inspire you, your personal fashion style should still be coupled with a lot of confidence and uniqueness. Don't be afraid to experiment! So is your fashion game face on? I bet it is! Always be ready for any in-demand fashion trends but do not forget that your own personal fashion style is still what makes you look best! It's your character from the outside so it's important to stay authentic with who you are and just sprinkle a little influence from your fashion icons. Article Source: http://EzineArticles.com/9347115

More and more businesses are turning towards native mobile applications for their businesses. Business apps have some undeniable benefits. We have seen so many success stories in the past few years, that more and more businesses are inspired to go mobile. It is hence advised that we are not blinded by possibilities. If a native mobile application is what a business wants, you will need to understand what purpose it will serve and how beneficial it will be. Well, native mobile apps are generally downloadable applications that mobile users can install on their devices. These apps are a means for users to be in constant touch with your business. It's great for your business too, as you can send instant notifications about your latest deals and offers etc. However, there are some risks involved if you do not plan your application properly. Evaluate what features you need to include in the native app. Customers are going to download your app only if they find value in keeping it constantly on their phones. If the app is redundant and does nothing but advertise your business services, it does nothing fruitful for the customer. A user will surely delete such an application. So, before you dive into the development phase, carefully plan what features you would like to include in your application. Select the features that are beneficial for your customers. Unsustainable user growth While building an app, make sure that your backend is able to sustain exponential user growth. The app should not slow down or crash due to the number of concurrent user connections. Well, you would be stuck with support calls all the time! So, ensure that you do a thorough research and draw an estimate for the number of downloads. Multiple platforms Tying yourself to a single platform will not help! You are at a risk of losing out on the potential customers that are using other mobile platforms. So, if you wish to build a native app, make sure that you take into consideration all the major mobile development platforms. Native apps are at a risk of getting denied in the app stores Native apps are subjected to app store approvals. This means that if your application is not approved on either Google Play or Apple's app store, all your efforts to develop it will fail. It will not reach your targeted audience too! Security Breaches Every mobile operating system has its own security considerations. So, if you develop a generic app, it might be a security risk on some devices. So, developers need to study all the major platforms and then develop applications with all security considerations in mind. To sum it up, native mobile apps are very popular and very convenient to use. They are great for businesses to stay in constant touch with their customers. But, you must bear in mind all the above risk factors and then begin developing a native mobile application for your business. Article Source: http://EzineArticles.com/9347007

Having Googled "retire in the Sun" I find 38,700,000 people also searching. We are wintering in the sun, this is our first season and we love it. Whether I would want to live here in the summer is doubtful. I think it would be too hot for us. However 6 months is perfect. In Spain you can keep your British residency if you only visit for up to 6 months, at the moment the EU ruling allows medical treatment on your E11 card. I'm not sure what will happen after the #referendum. We will be returning to England for the summer where everything will be fresh and green. Although it possibly won't be as warm as this winter here has been. We have enjoyed sunshine almost every day. Most days by lunch time it has reached 20 degrees or more, blue skies and a light breeze. The sunshine is good for lifting your spirits and warming your bones! We have chosen to live on the coast, which is beautiful. The people are friendly, it does help to learn some Spanish and is respectful to the local people, it also makes shopping easier. From the experience of fracturing my leg and other expat neighbours experiences I can say the medical treatment here is excellent. The roads, certainly in wintertime are almost free of traffic especially in the afternoons, no queues. Motor ways link the towns in a network system that aids travel. If you are wondering about bringing an English car, the journey from Bilbao is relatively easy with a sat nav. and my partner is happy to drive a right hand drive car here. To purchase cars here seems expensive as are electrical goods. Obviously there are many warmer countries to visit, we chose Spain after several visits and bought a house here; prices are just starting to rise, but there is plenty of choice, if you are contemplating a move. My partner plays a lot of sport, cycling is very popular too, so I have my own interest. Whist he is indulging his passions I am working on my internet business which is exciting and satisfying, I enjoy watching it grow and learning new marketing techniques. If you are interested in an online business too, a mentor makes it simpler and quicker to start earning commissions. Affiliate marketing with a mentor to guide you is simple to start, with products, sales pages and training provided. Some extra cash is always useful and your business can be grown to the size that suits you, affiliate marketing supports part-time mum's, supper affiliates and there are many millionaires in the industry, the choice is yours. Enjoy the time and location freedom. So if you are hating the rain ice and snow, start planning your escape NOW for a warmer future. Make 2016 a year to remember. Books to help you: "The Which Guide to Buying Property Abroad" "Ask for the Moon and Get It!" by Percy Ross "Awaken the Giant Within" by Anthony Robbins. "The Power of Your Subconscious Mind" by Joseph Murphy. "Feel the Fear and Do It Anyway" by Susan Jeffers. Saga Car Insurance for unlimited travel abroad. Hello My name is Anne So if you really are Serious about Replacing Your Day-Job & Working at Home LOOK NOW at my Mentor - Sarah Staar's AMAZING VIDEO COURSES showing you exactly how she has become a SUPER AFFILIATE and HOW YOU CAN TOO! Article Source: http://EzineArticles.com/9343293

Aren't laptops a great asset? What do you use yours for? Does it earn its keep? I'm sure others like the newer smaller devices but I like a laptop, the keys are bigger also the screen. I have quite a light model so can take it anywhere. It also has great storage capacity. Although I must say I haven't tried cloud storage, I think the disadvantages would be if you are out and about without Wi-Fi you couldn't even access your files. I am a prolific writer so can find something to do without Wi-Fi if necessary. I have recently discovered "Kindle Blogs" this is another way to get your articles noticed. It is early days for me so I'm not sure yet how good a marketing tool it will be. Or how many readers will sign up to my blogs. Ezine Articles is one of my current sources of free traffic, I have over 800 readers a month reading my articles, many clicking through to my website and sometimes sharing my articles. I also share them on Google Twitter and Facebook. Sometimes they get picked up by other websites. I have several articles showing up on search pages, so this brings a little traffic. Guest blogging can bring a great deal of traffic if you can manage to get your articles accepted by influential websites. The articles must be unpublished unique, full of information and well written to be considered or accepted. As both Google and people like pictures, include them in your articles to get them ranked and noticed, they say "a picture speaks a thousand words". Videos too are extremely popular, you only have to visit YouTube to see the number of clicks a video can achieve. Video Making will be my next challenge. There is a wealth of information on YouTube on making videos, equipment etc. also free downloadable equipment explained, or you can use you phone. So for anyone not sure what affiliate marketing is, it is a method of working online selling other people's products and earning a commission on the sales. You can source your own products and decide what will be best sellers; build your own websites and decide what traffic sources to use, or there is an easier way... Affiliate Marketing with the help and guidance of a good mentor is much simpler, benefit from their experience and work to their tried and tested plan. They will provide excellent products sales pages and training so that you can earn generous commissions whilst you are learning the techniques. So with a laptop and internet connection you can run a simple business and work anywhere. Start NOW and make 2016 a year to remember! Books to help you: "The Power of Your Subconscious Mind" by Joseph Murphy. "Feel the Fear and Do It Anyway" by Susan Jeffers. "99 Ways to flood Your Website With Traffic" by Mick Macro. Simple suggestions. "SEO step by step" by Caimin Jones. "500 Social Media Marketing Tips" By Andrew Macarthy "Profitable Social Media Marketing" by Tim Kitchen & Tashmeem Mirza Also by the same author "How to get to the top of Google" "Email Persuasion" by Ian Brodie Hello My name is Anne So if you really are Serious about Replacing Your Day-Job & Working at Home LOOK NOW at my Mentor - Sarah Staar's AMAZING VIDEO COURSES showing you exactly how she has become a SUPER AFFILIATE and HOW YOU CAN TOO! Article Source: http://EzineArticles.com/9347055

There is a reason why they say that content is the backbone of SEO. When it comes to rankings, one of the major factors that search engines (such as Google) take into consideration is the quality or freshness of content. In this article, we will explain the importance of content for websites and how keyword rich content can help boost rankings. Top 3 reasons why fresh content is important for your website - 1. Drives online traffic to your website: One of the main ideas behind getting a business website is to attract a lot of new potential customers to your business through online traffic. Without a doubt, a website gives your brand the best reach among all other advertising sources and mediums. However, you are not going to attract any amount of online users without giving them something in return, such as is informative, interesting, and relevant content. This can be in the form of eBooks, Informative Blogs, Product Demo Videos, etc. 2. Keeps visitors engaged for longer: If you find a book that is fascinating, then you are likely to keep on reading it for a couple of hours before putting it down. In much the same way, a website with great content will keep your visitors engaged in reading (or viewing) the content published on the site for an extended period of time. What's more, if they find your website content worth sharing, they might even turn into your business promoters by sharing your content via social media sites like LinkedIn, Twitter, Facebook, Google+, etc and building valuable links. 3. Conversions: Your audience might even turn into potential customers, which is an added bonus for providing quality and well-written content. Content that is intriguing and useful has the ability to attract audiences from all over the world, generating plenty of potential sales leads. You can use online tools like Google Analytics to help you understand more about your visitors (including their age, location, occupation, etc.) and use this information to know which part of your target audience you should be focusing on the most. How does great content improve SEO and rankings? When you update your website content on a daily basis, your visitors will keep returning to your website regularly and may even be motivated to try out the product or service you have to offer. By giving your audience original and purposeful content every day, you're actually giving them something new and exciting to look forward to every time that they come to visit your site. Moreover, every single search engine on the web wants to give their users only the best results from their online searches. So logically, only the most fresh and quality content--that is relevant to the keywords being searched by the user--will get the highest rankings on searches. Many popular search engines (like Google, Bing, etc.) base their search algorithms heavily on the freshness and relevance of content. Therefore, it has become important now more than ever to include rich content on your website that is high quality and SEO friendly. Conclusion: Keeping your website content relevant to your business and up-to-date is the norm in this digital marketing era. It is certainly the best way to generate leads, gain a loyal client base and win a huge share of online traffic to frequent your business website. Want to know more about SEO and Content Marketing? Then Please visit our website, 2 Web Design 2 Web Design is an award-winning Web Design and Development agency in Canada, empowering over 500 businesses and non-profit organizations to take their digital marketing and online presence to the next level. Article Source: http://EzineArticles.com/9347382

What is affiliate marketing? Affiliate marketing is probably the most popular form of doing online business, and can be highly lucrative. And yet, most people who do it are unable to make a real living out of it. Affiliate marketing is very popular because it is, in theory, very easy to do. You choose a product, start promoting it, and when somebody buys it you earn a commission. What could be easier than that? To put it in military terms: it takes brave soldiers to fight a war, but it takes a skilled general to win a war! The secret to success You don't need to be a genius or a marketing guru to become successful in affiliate marketing. But the most important aspect behind the secret to success, is the ability and the will to learn. Learning takes time, and by knowing yourself and your background knowledge, you should be able to make a realistic estimation about the time needed to learn the necessary skills. Your next step will than be to determine whether you want to make that time investment in order to build a successful online business. The secret behind successful affiliate marketing, is not only to find the right marketing strategies, but also the right product sweep. Many people who start with affiliate marketing just run around on the internet, spreading their affiliate links on forums and paying for ads on Google or Bing. They spend loads of time, and often loads of money, with virtually no regard for effectiveness. This often results in them becoming disillusioned and giving up after a few months. Before you start spreading your affiliate links throughout the internet, you should check out the available marketing strategies, pick out 1 or 2 to start with, and start learning about them. Once you've mastered them, you can add 1 or 2, but don't try to master all strategies because that will result in you spreading yourself to thin over your activities. After all, it not only takes time to learn them, but also to apply them! The secret behind a good product choice When starting out, most people just pick a few products which they think will be easy to sell, and their only thought is to start selling as quickly as possible. But one of the main secrets to success, is making the right product choice. The time and effort you put into your marketing strategies will be the same, whether you promote a cheap or expensive product. The main difference will be the commission you get from selling it. It is therefore unwise to only select cheap products, since your commission will be so low, you would need to sell five hundred products or more every month in order to make a living! Furthermore, you should select products which are related to each other, but with an increasing price tag. The reason for this is quite simple. People who buy any product, are likely to later buy a related and more expensive product if it can offer them a chance on achieving better and faster results. If you have done your list building wisely, you now have sold 2 products to a single customer, and your second commission should be significantly higher than your first one! The third part of the secret is you should never ever let go of a lead, but continue feeding that lead with free value. Offering value is what you should start with in the first place, in order to build a loyal mass of interested people and leads, which you can later turn into customers. The last part of the secret is recurring commissions. At least some part of the products you promote, should offer recurring commissions. This means you put in the effort once, but the commissions keep on coming with regular intervals (bi-weekly, monthly). Article Source: http://EzineArticles.com/9348603

There are likely lots of languages that you would like to learn: French, Spanish, German, Italian, Japanese... the list is endless! Most of us put off language learning for some time in the future but the time to start is today. I challenge you here & now to start learning one new language today. If you choose to accept this challenge, you will need to practice your target language for at least 10 minutes a day. Every day. Join this 30-day language learning challenge. For the next 30 days, you will focus on practicing your target language for at least 10 minutes a day every day. Why join the challenge? What's in it for you? You should join the challenge because if you don't you might never get around to learning your target language(s). This here is your chance to get started. Tips For A Successful 30-Day Language Learning Challenge: 1. Schedule your 10-minute sessions in your calendar or agenda. I use Google Calendar. It works like a charm. So schedule it in and stick to your schedule! 2. Find someone to be accountable to. I use the forum at Fluent in 3 Months to post my goals and journal about my progress every day. 3. Don't be afraid of making mistakes or sounding like Tarzan. Every expert was first a beginner. 4. Enjoy the journey. Language learning should be fun. If it ain't fun, don't do it. One way to make it fun is through using an app like Duolingo which is actually very fun. The Best Way To Learn A Language: I'm a big fan of language hacks because they allow you to learn your target language and start speaking much sooner than more traditional language learning approaches. 10-minute daily sessions every day start to compound your language learning results. 10 minutes a day for 7 days is more than an hour a week or 4-5 hours a month. In one year, you will have spent approximately 50 hours practicing your target language. See how it adds up quickly? If you feel up to it, you could even increase the amount of time you spend learning your target language every day. For example, you could dedicate one hour a day to learning your target language. This will obviously speed up your language learning. But for this challenge, I ask you to start small and just do 10 minutes a day every day. With this approach, you'll be speaking your target language in no time! Article Source: http://EzineArticles.com/9348489

Search engine optimisation is often a misunderstood marketing method. Business owners have probably heard of SEO but may only know bits and pieces about it. Regardless of the intricate complexities of SEO the following article is set to outline 5 reasons why SEO is important for every business website. If you are a business owner and you are not using an SEO strategy it is vital that you read on to learn exactly what you are missing out on. #1 - SEO Delivers More Business - The main aim of any SEO campaign is to get your business website ranking on the first page of Google and other search engines for targeted search terms. But why is that important? Well the simple fact of the matter is that less than 25% of people using a search engine click past the first page. So if your business website is not showing up on the first page for your products and services then your potential customers will not find you. That means they are finding your competitors and calling them instead. Alternatively when your website is ranking on the first page following a successful SEO campaign, then you will receive more leads. More leads equals more customers. #2 - SEO Builds Brand Trust & Authority - Another great benefit of achieving high first page rankings in the search engines is that your business gains trust and authority. Unlike paid advertisements where your business is required to cough up large amounts of cash to be found on the first page, organic listings have to be earned. Google and the other trusted search engines have earned high reputations to provide relevant results for each search performed. So when you website is showing up on the first page, which can be achieved with a successful SEO campaign, then you are portraying to your clients that you are trustworthy business. #3 - SEO Is An Ongoing Process - Unlike getting a website built, which is a project that has a start date and completion date, SEO is a never-ending process. Reason being is that the internet is the world's largest collection of information that is being added to and updated all the time. With all the internet noise your business needs to stand out. This is exactly what an SEO campaign achieves. SEO is the process of constantly promoting your website throughout the internet. Adding fresh new content and earning fresh new links from reputable and relevant websites. All of which is a ongoing job that has no end. #4 - Your Competitors Are Doing It - At the end of the day your competitors are doing there own SEO on their business websites. This allows them to reap the rewards of generating more new business and building a successful reputation. Sadly if you are not competing and keeping up, your business will fall behind. The same would be true if you had an SEO campaign and then one day decided to stop. Your website would eventually dwindle behind all your competitors and get lost in the internet noise of new information and competitive marketing. #5 - SEO Is an Investment That Yields a Return - The vital point to note throughout all of this is that SEO is not a cost that you have to grudgingly pay just because your competitors are doing it. SEO is an investment and when you have a successful SEO campaign working for your business you can enjoy in huge returns. By now you should understand a little better exactly why your business website needs an SEO strategy. By changing your mindset that SEO is a cost and accepting that SEO is an investment can allow you to really advance ahead in your industry. At the end of the day the competitive landscape is constantly changing and if you are not keeping up then you are falling behind. This article was written by Greg Davids, owner of SEO Sydney Solutions. Article Source: http://EzineArticles.com/9349050

A successful online business is one that is run completely from your computer. Have you ever thought about running your own business but didn't know where to start? Every successful business needs a solid foundation. In this article we'll review which Basics you will need to increase your chances of success. When you talk about your idea for a business, you're off and hear someone say "You need a business plan," but is that true? Do You Need a Business Plan? A business plan is a formal statement of business goals, reasons why they're attainable, and your plans for reaching them. It may also contain some background information about the organization or team attempting to reach these goals. So if there's only you running the business, your business plan could fill up less than one page. It's important to think through what your business is, who you're selling to, and how you'll make a profit. You should consider spending time refining your business until you're comfortable explaining it to your mother in less than a minute. It's also key to have your marketing plan defined. It could be part of your business plan, or you could reference it in a high level and then have a separate document to go into more detail. A marketing plan outlines the organization's overall marketing efforts. For an online marketing plan you will focus on how you will identify potential clients and get them into your sales funnel. You won't need to be concerned with brick-and-mortar marketing such as how to get foot traffic. You will then define the sales funnel and how many products or services you have for certain price points, and how you're going to get them to move down the funnel. You will want to define your day-to-day activities such as Facebook engagement. Common marketing plans have: Price - The bottom line Product - The actual product or service Promotion - How will you advertise or get your product known Placement - Where the product is sold People - Who is doing what. Look for roles so you can ultimately fill them when you're making money Process - The Value-added services that differentiate the product from the competition (e.g. after-sales follow-up, email autoresponders, warranties) Packaging - This is either the literal package or how you're branding software, information or a service. You won't have all of those. It's good to think through and treat your business like a business rather than a hobby. Finding Your Competition One of the fastest ways of finding out who your competition will be to type your keywords into Google and see what companies pop up near the top. They are the ones you were going to have to compete with for those keywords when people are searching. Hopefully you have already done some research for your business plan and marketing plan so you know what your keywords are. you could also spend some time typing in keywords to see what shows up, or use the Google AdWords keyword research tool. There are a number of online programs that can help you identify who your competition is, and some additional keywords that you might want to consider. Create a spreadsheet that answers these questions: What are their strengths? Price, service, convenience, extensive inventory are all areas where you may be vulnerable. What are their weaknesses? Weaknesses are opportunities you should plan to take advantage of. What are their basic objectives? Do they seek to gain market share? Do they attempt to capture premium clients? See your industry through their eyes. What are they trying to achieve? What marketing strategies do they use? Look at their social media, advertising, channels for sales, etc. How can you take market share away from their business? The big question to take away is what market your current competitors target. That will lead you to finding new clients. Finding Your Customers If you have been in business for a while, you have some idea of one type of Ideal customer. By reviewing your competitors, you might find new customers to tap into. Another type of new customer that you may not have considered is to go back to old customers and see if you can get them to purchase some of your new offerings. Take your current and old customers and see if you can interview them. Then you can get an idea of demographics as well as a purchasing profile. From there you could ask them for referrals to new customers. you could also do a competitive analysis of their competitors and see if they would be interested in your products or Services. You have to be careful doing this if you have a non-compete clause. You can also use the interviews to identify testimonials that you can put on your website to build up a new client confidence. For brand new customers you will have to test and see how they respond. You may be advertising on a site like LinkedIn but perhaps your ideal client is really on Facebook or Twitter. You won't know until you test a few ads and campaigns. And one last key is to remember not to do it all yourself. You may think you're saving money but you're losing it if you're too focused on areas where you're not an expert. Think how much more time you'd have to do what you do best if someone else is taking care of repetitive tasks or financial tasks. Come join us at Online Business Opportunities for information and tips on finding the best online business for you to start. You can work part time until you're ready to take the leap to full time, or have it as a side business if you're in college or retired. Article Source: http://EzineArticles.com/9348738

Would you agree that for most of the members of your team, they show up at work each day thinking to themselves "one more day, I've just got to get by and do my dumb job"? If this is the case, then as an IT manager what hope will you ever have of using your IT manager skills to find a way to get them to boost their productivity and work together as a team better? What Google Has Learned About Work A great deal of what Google has learned about work has come from Laszlo Bock who is their head of Human Resources - or "people operations" as he likes to call it. He knows what he is talking about. He has been responsible for growing Google from a company of 3,000 employees to one that employs 53,000. Bock believes that it's the responsibility of IT managers to get the IT manager training that will be needed in order to make work better. Now exactly how to go about doing this has always been a real challenge. Bock thinks that it comes down to doing a number of different things the right way. These include creating a culture of transparency where little is hidden from all employees. This needs to be accompanied by goal setting that everyone can understand and work towards. Each employee needs to understand how they are doing and so this requires frequent performance reviews. Finally, the workplace of the team needs to be less hierarchical and instead empower each team member more. Google strongly believes in providing their employees with the freedom to act on their own. Bock believes that this is important because by doing so, it causes the team member to act like they are the ones who own the company and the end result will be that they will end up taking responsibility for every part of the business. In order to find out how things are going, Google has their workers critique themselves, their coworkers, and even their bosses. Google Thinks That It All Starts With Hiring At most companies, hiring new members of a team is something that we do all too infrequently. This means that we never really get a chance to get good at doing this. Google believes that the value of any team member starts with the hiring process. The first thing that they believe in is hiring by committee. Allowing many employees to participate in the process generally results in better decisions being made. At Google, the hiring process involves committee members asking the job candidate questions from a list of standardized questions. When other interviewers ask the candidate questions, they'll draw from the same list of questions. The net result of this is that by using a set of standardized questions, any individual interviewer bias can be weeded out. This permits the results of the interview to be compared more easily. What makes Google a bit different from most companies is that they believe in hiring the right person for the job. What this means to them is that they really don't care about a candidate's background. Instead, what they want to do is to find ways to make them be as productive as they possibly can be. A great deal of this has to do with taking the time to find ways to keep them happy at work. What All Of This Means For You Let's face it: who wouldn't want to work for Google? Not only do they seem to have enough money to properly fund every project that they want to work on, but they also seem to have solved the problem of how to make a work environment that people want to come to work at. As IT managers we need to understand that not all of us can work at Google so we need to take the time to study what they are doing right and see if we can apply those lessons to our team. One thing that sets Google apart from many firms is that they spend a great deal of effort in trying to empower their employees. They really want them to feel as though they own what they are creating for the company. Additionally, Google believes that IT team building starts with hiring the right people. They do this by using committees and by ignoring a person's background. IT managers are always on the lookout for better ways of motivating their teams. Google seems to have been willing to spend a lot of time focused on their recruiting efforts and looking at the employee data that they've collected. The result of all of this effort is that they believe that they've discovered what makes workers want to work. This is important information that all of us need to study and then apply to our IT teams. Article Source: http://EzineArticles.com/9348477