The web has billions of pages made up of social media, content, images and videos that it can be overwhelming for you if your website is struggling. To remain relevant in the sea of information that is the web, you ought to come up with effective methods of advertising your website online. A website that promotes your services or products and still manages to valuable to your readers is indeed your greatest tool and by being a little creative and proactive, you can expand your reach and boost traffic. 1. SEO When you start by optimizing your content for the search engines, then you manage to improve your online visibility and boost traffic in the process. Optimizing your content calls for the incorporation of search words or keywords to make your site popular on search engine searches. Apart from ensuring that your content is rich in the right keywords, you must also ensure that you do frequent updates and maintain consistency for this approach to work to your advantage. 2. Blogging Blogging is all about offering original, valuable and free content on the site to attract new visitors and to maintain your current users. The choice of topics you make will determine how successful blogging as an online advertising channel, but you should remember that it should not be used to promote your products or services but rather offer helpful information on topics related to the products or services. Still on blogging, you can write for prominent blogs that are in your niche and ensure that you have links to your business website in the biography you include in the guest post. Guest posts can actually fetch you huge traffic compared to using the company blog or website. 3. YouTube Web users just love videos and you can create and post relevant videos on YouTube to ensure that your content is easily found on the popular platform. When you do this, you stand the change to have your content indexed by Google which is very popular search engine and you can also have your video embed by users and shared on their social media and blogs. You do not even have to create a viral video to have it work for you in terms of online marketing your website; all you need is relevant quality content. 4. Social Media It is very similar to email marketing because it makes it possible for you to interact and communicate with potential customers and also encourage their buying powers. The content you choose for your social media will determine the likes and shares that you get as well as the repeat visits you get from your brand. You need to be very active to use social media as a web marketing tool. The good thing about it is that when you include something interesting it will get shared fast and people will be talking about it and making recommendations on your behalf. It is a channel that can help you create a strong brand in no time at all. Targeted traffic never disappoints for an online business because you end up reaching the right people likely to do what you expect them to do once they go over your content. There are so many online advertising options out there for you. Article Source: http://EzineArticles.com/9347211