Months on from it's launch, and while Google+ is rapidly becoming one of the most popular Social Networks around - there doesn't seem to be too many IT companies using the Service. Google+ is Google's latest foray into the Social Networking market. Google has tried this before (remember Google Buzz or Google Wave?) but many people have written off their latest attempt as trying to duplicate the wildly successful Facebook. But is Google+ simply Google's version of Facebook, or is there something more to it? Furthermore, why should IT companies - who are already finding themselves busy trying to use LinkedIn, Twitter and Facebook - invest any time in another new platform? Let's take a look at why Google+ should be of interest to your IT business. Google Circles The main focus of Google+ is around posting updates to your "Stream" - similar to Facebook's status updates. While Facebook has recently added features to enable you to limit who sees specific status updates, Google+ allows you to add friends and contacts into "Circles". You can create as many circles as you like, and add people into multiple circles if you choose. For instance, I have business colleagues who are also friends, so I add them to both my "Friends" circle and my "UK Business" circle. The idea behind circles is that you can share an update that is visible to a certain circle only. For instance, when sharing a stream update about an Australian IT event, I realize this won't be of interest to all of those who read my stream, so I limit the stream update to my "Australian SMB IT Community" circle. You can also share stream updates as "public", meaning anyone can read those updates. Think Twitter updates here. Unlike Facebook, you don't have to be "friends" with someone - so I might add someone to my circle, meaning I get to see their public stream updates - but they don't have to reciprocate and add me to any of their circles unless they choose to. You can also filter your reading stream so that you only see certain updates. Circles are an intriguing concept and one that can be very useful. Expect to see Facebook implement something not too dissimilar into their status update features in the future. For IT companies, Circles offer a great opportunity to engage with your clients, prospects, local business peers, vendors, suppliers and the wider IT community - sharing relevant content with each group without overwhelming any one group with content that will turn them off. Business in the SMB space is strongly focused on relationships - and Google+ offers a great way to create and maintain relationships across multiple channels. Good Quality Content In my opinion the best thing about Google+ right now though, is its "Signal to Noise" ratio. You remember how useful Facebook was before people started playing FarmVille and how you found great information on Twitter before it became popular and you got drowned up with rubbish updates? Right now, a lot of the top thought leaders and some of the best people in the IT industry are making Google+ their focus for updates. Add the following people to your circles to benefit from some regular and really useful content. John Jantsch - Small Business Marketing guru and author of "Duct Tape Marketing" and "The Referral Engine". Chris Brogan - Business, Communications, and Technology strategist Rory Cellan-Jones - Technology journalist and author Robert Scoble - former Microsoft and current Rackspace Technology Evangelist and Guru Larry Page - Google CEO Tim O'Reilly - Founder and CEO, O'Reilly Media. Guy Kawasaki - Author and former chief evangelist at Apple You can also find the author of this article on Google+! There are many more besides, but right now, there's some great content on Google+ that you may not spot on Facebook or Twitter. Do your IT business a favour and start using Google+ to learn from some of the best in the business. Boost your Web-Site SEO If you read some content on Google+ that you like then you can +1 it - in a similar way to Facebook's "Like" feature, as well as share it on your own stream. You can also disable the sharing of your own content so it goes no further than certain streams. Personal pictures may not be shared beyond your "Friends" circle, for instance. From an SEO perspective, expect Google+ updates to become very, very important. Personally, I'm already seeing Google+ results rank higher in search engine results than other web-pages, so those on Google+ today are definitely getting themselves more visibility than those who are not. Also, if you currently produce original content then you need to investigate Google Authorship - claiming the content as your own and helping your content get more visibility within Google. If your IT company doesn't already utilise Google+ to help it's SEO efforts, then you're missing a trick! Google Hangouts The killer feature of Google+ right now is the "Hangout". A Hangout is similar to a Skype video call in that it enables you to facilitate a group video chat, as well as group instant messages, sharing your desktop, and even sharing YouTube videos. To use Hangout you need to first install the Google Voice and Video Chat plug-in. Once installed, you can quickly create a Hangout where a pop-up window allows you and your contacts to communicate. The Hangout feature is a very cool one and is a great tool to enable you to get together with like minded people and friends. I see great opportunities to use it within the IT community for sharing and collaboration, and for working with existing clients and prospective clients. Conclusion As an IT company, you need to be aware of the benefits of using Google+. You can learn from it, you can connect with new people on it, and you can boost your web-site SEO with it. Personally, I love Google+ and have integrated it into my day-to-day use of Social Networking If you run an IT company, I'd encourage you to get involved now, understand what Google+ is and how it can benefit your business growth plans. About the author As the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to help them increase sales, take on employees and build up relationships with key industry contacts. You don't have to do it alone any more - contact Richard and have a chat about your needs and how he can help you. Article Source: http://EzineArticles.com/7572116