Google Sandbox Doesn't Exist Google Sandbox doesn't exist, sorry guys! The Google sandbox 'theory': bad link neighborhoods, spamming and unethical link building will result in de-indexation of from Google. Previously links had too much weight in the Google Algorithm and people lost focus on all round SEO: building their sites on huge linking schemes, spam hubs and link farms, that were in reality a house of cards. Google Sandbox doesn't exist; people just forgot how to utilize SEO properly. The problem has arisen over recent Google updates which have led to many people dropping out of the rankings or falling off the map altogether. The Google sandbox myth... I mean theory has being scaring SEO enthusiasts and Internet marketers alike for the past year now. Before Panda and Penguin updates, the Google algorithm placed too much weight on links! Enough links and you would shoot up the rankings on Google. This of course led impatient, ruthless SEO'rs and Internet Marketers to simply spam the world, build links and watch the page pop on page 1. Though this was easy, extremely fast and efficient people forgot about good, honest SEO. SEO that included strong keywords, good titles, good descriptions, well structured websites, good internal linking, relevant out bound links and all the other good wholesome stuff that Google loves! Alas, the age of the "manic-link-building-leads-to-rank-1" strategy was short lived! Google realized that they had made a mistake, too much weight on links and too much incentive for internet pollution! More importantly everyone had figured out how to crack Googles algorithm! Google then started devaluing over advertised sites and even over optimized sites! If you had 90% anchor text links all do follow you were sticking out like a sore thumb and were asking for trouble! Google simply changed the algorithm meaning all your links from all spam hubs were now virtually worthless, and if you were silly enough to have pure anchor text links all do follow you got an extra penalty on top! The Google Panda update resulted in a 12% change in SERPS results! But there is no sandbox! Just people who forgot about other elements of SEO. Link building became the sure-fire way to page 1, inevitably it wasn't going to last for ever. To all the "Google Sandboxed me for bad links" theorists: just because your site dropped 300 places doesn't mean you were sandboxed, it doesn't mean there even is a sandbox; it means you built your SEO on a quick fix SEO campaign that had short term benefits! The whole system was a sham and pack of cards destined to collapse. The Google algorithm changed! It changed so spammers couldn't play dirty and get results; it changed to ethical, honest SEO would win out! You fell out the rankings because while you were on link farms and spam hubs building links, 299 competitors were changing site navigation, increasing keyword density, looking for new niche's, developing better SEO strategy. Google cannot afford to sandbox people for poor link building as, competitors could go to fiverr, give somebody $5 and get 600,000 dirty backlinks given to a competitor leading them to be 'sandboxed'! They can afford to simply devalue elements that were previously successful for SEO, which is exactly what they have done! There was a lot of publicity about Overstock, Forbes and others all getting "penalties" from Google, yes they received penalties, but they were not placed in the metaphorical sandbox, I wish they were, they still top my keyword SERPs rankings. The mentioned companies in particular showed the most blatant disregard for Google guidelines and yet I still see them rank 1 across the board! Wheres the Google sandbox or did they manage to escape? In reality the Google sandbox has resulted in more "unethical SEO" seo-ness, with people selling packages on how to avoid the Google sandbox and how to escape the Google sandbox. Google Sandbox Doesn't Exist Google sandbox doesn't exist; it's a myth, a total rumor! Of course it benefits Google to keep this rumor running, it stops link buying and spamming, which was the intention of the Panda and Penguin updates. I hope everyone has learned their lesson and decided to think about all round SEO strategy! Well thought through keyword analysis, strategic site navigation and good on page SEO will see you climb the rankings and stay there. This is really a warning for the next quick fix (which there will be). While Google has so much weight and people are willing to crack the algorithm, there will always be opportunities and loop holes but they won't last, they never do. Article Source: http://EzineArticles.com/7321497