Many businesses have decided to rely solely on the current website and marketing techniques they are using from the past. Within this age of smartphones, tablets and overall responsive TVs, people are not reaching a broader market. The problems with using older websites, is the response time is very slow and extremely hard to navigate on a mobile device. You have 50 percent of mobile users searching for products and services on the go, while 73 percent of those individuals actually make a purchasing decision. The misconception that many businesses have is they think that they are easily found because of Google Maps or even Yelp. Though it is likely that a business can be located there within a search, however people will dig further to see what the business is all about. Here underlines the problem for your company, as if they go to your site, they are going to bounce because it is not easy to navigate. It is better to have a Responsive Website, as you can add Yelp, Maps, Social Media Accounts all in one place and a simple click to call function to be reached right away. A business needs to rely on a company that can build a site and not limit their client. Any business owner should be able to make simple changes to their site and not be held hostage by the developer. There are also many web development companies that use Joomla, WordPress, Drupal and more, that will make a site a nightmare because of plugin issues. You need a company that will stay ahead of the curve and keep your site running smoothly on all devices. Businesses need to stay ahead of their competitors and not cut corners when reaching their target market. A company can spend all the money they want on advertising and then lose their prospective buyer once they go to their website on a mobile device. It is important to not sacrifice your company growth or presence online, because you want to save a couple bucks. Being in business this day and age, means staying ahead of the curve by reaching those prospective buyers. Now is the time to catapult your notoriety to a whole new level and go from zero to hero. Procrastination is the leading cause of death to any business. With each perceived sacrifice, there is an equal or greater reward. There is reason why the ones who made this change to their sites are succeeding. Over half the sites out there still haven't made this change and this plays in your favor by switching to a responsive site right away. Article Source: http://EzineArticles.com/9351177