This morning I watched a webinar on Facebook marketing by a very dynamic and enthusiastic Fred Lam. He ended by offering expert training on growing your business at an exponential rate. Sounded good but beyond my budget. However he did offer some excellent tips so for anyone wanting expert advise on economic, and effective Facebook marketing read on... The first thing he said was minimise your expenditure whist you are testing, always begin by spending only $5. and continue doing this every day with whatever web-pages you are promoting. When you see which ads are working upgrade your spend, but not until then. He suggested the ads could sell anything from physical products to downloadable eBooks. The advantages you are growing your email list and earning from the products, therefore making a profit whilst growing your list. I guess by retargeting your ads you can capture "the ones that got away" and give them repeated viewings of your ad. retargeting is set up to capture people who read the ad and didn't respond, it is then displayed to them again when they are online. For example you may be viewing a page and suddenly the ad pops up, reminding you may be interested, this continues for a few days, and is proven to achieve more sales for a low-cost. Another point he made was only to target one country per advertisement, because many countries are English-speaking but the way the people respond is different, and as you are testing your ads, this will skew the results. Also carefully consider the age range you are targeting according to your product offered. When targeting your audience choose groups from different angles of interest. His example was cat lovers and fashion lovers to sell cat T-shirts. Therefore considering your audience from different angles. Target only the closest match, and only advertising to the overlapping group; they are then a highly targeted audience. This is achieved by clicking narrow audience. Fred said his current success rate is 120% profit after expenses by using this system. It hasn't always been like this but he has fine-tuned his ads, we are unlikely to achieve such good results with our first ads but by testing and refining them some ads will be winners. You are also growing a responsive email list. His final comments were don't expect instant success it has taken him 10 years to fine tune his methods; so we are lucky to benefit from his expertise, and sharing his success for which I am grateful, anything that brings success more quickly is an advantage! My business is affiliate marketing and if anyone is looking for a simple way to start online I would recommend working with a mentor, rather than sourcing your own products building websites etc. initially. You will be earning quicker with the guidance of a mentor, who provides a range of excellent products for your customers, sales pages and training. You will be working to a successful formula and can start earning whilst you are learning the techniques. Make 2016 a great year and start Now for a fantastic future! Books to help you: "Ask for the Moon and Get It!" by Percy Ross "Awaken the Giant Within" by Anthony Robbins. "The Power of Your Subconscious Mind" by Joseph Murphy. "Feel the Fear and Do It Anyway" by Susan Jeffers. "Building an Online Cash Cow" by Anthony Barlow "99 Ways to flood Your Website With Traffic" by Mick Macro "SEO step by step" by Caimin Jones. "500 Social Media Marketing Tips" By Andrew Macarthy "Profitable Social Media Marketing" by Tim Kitchen & Tashmeem Mirza "Also by the same author "How to get to the top of Google Hello My name is Anne So if you really are Serious about Replacing Your Day-Job & Working at Home LOOK NOW at my Mentor - Sarah Staar's AMAZING VIDEO COURSES showing you exactly how she has become a SUPER AFFILIATE and HOW YOU CAN TOO! Article Source: http://EzineArticles.com/9350760