When we talk of an effective mobile strategy for businesses, enterprises and online startups, the modern advancements and trends indicate that despite the size of the businesses, such a strategy is not restricted to merely building a responsive website. These days, it is no longer the domain of big players only to interact with their audiences and potential clients with the help of dedicated smartphone apps. In the modern era, businesses who hire developers to build smartphone apps for them, endeavor to utilize this efficient marketing tool that can promote their gains to the next level. Here, we'll show you the slickest ways by which a smartphone platform for your enterprise can make you thrive in this competitive world of business. 1 - Incessant Interaction with the Customers There has been an unimaginable revolution in the way mobile devices are being utilized by the users. Ranging from small-sized to even the mid-sized businesses, everyone is resorting to mobile platforms to remain visible to the users for as much of the time they spend on their mobile device as possible. There is every likelihood that when a user runs through the Google apps store or the iTunes store, your smartphone or tablet app gets his/her attention. Moreover, once your app makes its way into the user's mobile device, it is bound to unlock a vista that can serve as a conduit for your business to stay in regular contact with the user and hence enhance your visibility in the market. 2 - Make the User's Mind Your Home With a permanent channel established to your client via which you remain in an uninterrupted contact with the user, you can share all the new promotions, deals and offers regularly via push notifications. Moreover, these days, the smartphone apps also allow for a number of attractive features to keep the users engaged such as user accounts, news feed, product prices, polls etc. Once you get in the head of the user, the probability of the increase in your website's traffic is also multiplied exponentially as the users will be interested and curious to learn more and more about your business, your products, the services that your offer, the quality of your products and services, costs, benefits and other such aspects. 3 - Listen to Your Customers Trends have changed; fashions and styles are bound to mutate perennially. The mobile phone and tablets are being used 24/7 by the users without any respite. No one seems to have enough time to log onto a desktop and submit their queries and concerns to your website. You should provide this contact portal in your smartphone app so that the users can contact you on the go regarding their choices, preferences and their recommendations. You customers are like your brand ambassadors and their word of mouth is bound to affect your business either in a good way or in a bad way. A good referral by your client can surely bring many more new clients to your door step. A smartphone app can be your never-ending linkage with your customers which is only a fingertip away. It might not bolster your business to unprecedented heights of glory but it will certainly play a significant role in helping you get closer. Article Source: http://EzineArticles.com/9353004