In case you are indeed keen to get your web content ranked high by Google, you have to create original content. Search engines always look for and reward content that they haven't found earlier. They instantly recognize such content and reward it too, unless your site has been penalized already. That makes it imperative for you to create original content for your pages. On doing so, you won't have many hurdles to cross for getting ranked high in the search results. If you content is original and of superior quality, it's quite likely to generate IBL (inbound quality links.) When your content lacks originality, meaning it is already there on some other sites, it will be tough for you to get high rank for it. Google likes to have diversified results. When your site contains unique content, online business authorities recognize it and could get linked with your site. This is what is known as quality backlink. Search engines have to realize a link is a link. You can design links in a manner that search engines will overlook it, using Rel=Nofollow technique. Search engines could also locate your site through other websites linking to it. You could also directly offer your website to the search engines, but you don't really need to do that. You should immediately register new sites with Google Webmaster Tools. Google, as well as Bing, employ crawlers which spider the web to locate new links. These may locate a link to a website's home page anywhere on the web to crawl back subsequently, and then index the pages of any website when all the pages are connected together. For example, if the site contains an XML sitemap, Google would utilize the same for including that content into its index. Google crawls as well as indexes each page of your website whether or not it has XML sitemap. Many are under the impression that new websites are not very well ranked by Google. They believe Google wants the site to get aged and thus become trustworthy. It's difficult to conclude that Google overlooks content quality at any time. You website may be ranked high for some time before getting disappeared for long. Google classifies your site only after it has crawled through and indexed your site. Classification by Google extremely affects your ranking. Google needs to identify what your eventual intent is. Are you looking to be classified as an affiliate website, produced for Google only, or is it a website for small business or a domain page? It is vital that you make your intent very clear through various signals so that Google doesn't get confused. Your site should genuinely convey your intent and, above all, provide a satisfactory experience to visitors. Article Source: http://EzineArticles.com/9353331