There is a reason why they say that content is the backbone of SEO. When it comes to rankings, one of the major factors that search engines (such as Google) take into consideration is the quality or freshness of content. In this article, we will explain the importance of content for websites and how keyword rich content can help boost rankings. Top 3 reasons why fresh content is important for your website - 1. Drives online traffic to your website: One of the main ideas behind getting a business website is to attract a lot of new potential customers to your business through online traffic. Without a doubt, a website gives your brand the best reach among all other advertising sources and mediums. However, you are not going to attract any amount of online users without giving them something in return, such as is informative, interesting, and relevant content. This can be in the form of eBooks, Informative Blogs, Product Demo Videos, etc. 2. Keeps visitors engaged for longer: If you find a book that is fascinating, then you are likely to keep on reading it for a couple of hours before putting it down. In much the same way, a website with great content will keep your visitors engaged in reading (or viewing) the content published on the site for an extended period of time. What's more, if they find your website content worth sharing, they might even turn into your business promoters by sharing your content via social media sites like LinkedIn, Twitter, Facebook, Google+, etc and building valuable links. 3. Conversions: Your audience might even turn into potential customers, which is an added bonus for providing quality and well-written content. Content that is intriguing and useful has the ability to attract audiences from all over the world, generating plenty of potential sales leads. You can use online tools like Google Analytics to help you understand more about your visitors (including their age, location, occupation, etc.) and use this information to know which part of your target audience you should be focusing on the most. How does great content improve SEO and rankings? When you update your website content on a daily basis, your visitors will keep returning to your website regularly and may even be motivated to try out the product or service you have to offer. By giving your audience original and purposeful content every day, you're actually giving them something new and exciting to look forward to every time that they come to visit your site. Moreover, every single search engine on the web wants to give their users only the best results from their online searches. So logically, only the most fresh and quality content--that is relevant to the keywords being searched by the user--will get the highest rankings on searches. Many popular search engines (like Google, Bing, etc.) base their search algorithms heavily on the freshness and relevance of content. Therefore, it has become important now more than ever to include rich content on your website that is high quality and SEO friendly. Conclusion: Keeping your website content relevant to your business and up-to-date is the norm in this digital marketing era. It is certainly the best way to generate leads, gain a loyal client base and win a huge share of online traffic to frequent your business website. Want to know more about SEO and Content Marketing? Then Please visit our website, 2 Web Design 2 Web Design is an award-winning Web Design and Development agency in Canada, empowering over 500 businesses and non-profit organizations to take their digital marketing and online presence to the next level. Article Source: http://EzineArticles.com/9347382