If you upload a page just to get free traffic via Google, you have small chances of getting a first page spot. One way to get rated by Google is to remain transparent in your text plus links you include on your webpage, and clearly mention what your profession is and who you are. You should know that Google has an immensely large number of people to rate the quality of websites, and at some time or the other, they will visit your site if it draws plenty of traffic. When you want to be ranked for definite keyword searches, most often you'll require to include keyword phrases and/or extremely pertinent words in your content. Else, you could have links that point out to your site or page. Eventually, what you have to do for remaining competitive largely depends on what your competitors are doing for targeting the terms chosen by you. You should be able to make a reasonable good guess of the competition you are going to face. Because other good sites have linked to your website, your site now possesses a definite PageRank which it shares with all internal pages constituting your site. This helps in future by giving a signal about the rank of that page in times to come. You have to provide links to your website to obtain a higher page rank. This is also known as Google 'juice', better known as 'trust' or 'domain authority'. The search engine algorithm used by Google is link based, and it doesn't really understand quality or good content, though it surely understands popular content. It is certainly capable of recognizing thin or poor content, and on doing so, it penalizes your website or drives away traffic from that site. Google dislikes using the term penalty. When the ranking of your site goes low, Google blames it on the quality of the existing content, meaning their personnel have been able to locate content better than yours. If Google takes action against your site for having paid links, it is known as 'manual action.' It notifies you of that through webmaster tools when you sign up. Don't consider link building is a matter of number of links. Even a single link from a trusted site on Google can suffice to obtain the desired rank. The more is the number of trusted links that your site attracts, the more is the trust it enjoys with Google. So, you require a number of trusted links through a number of trusted sites to derive maximum gains from Google. You should try getting links within the text on any page of your website with appropriate or well-accepted keywords. Make sure not to use machine generated keywords. Derive links from pages which themselves contain a number of links, and soon you'll realize the benefits. Article Source: http://EzineArticles.com/9353397