Growth Hackers and the Big Boys. Sounds like Police and thieves. The two elements just don't gel, like oil and water. Big Boys like all of us, start out just like all of us, as small boys doing our best but still missing that all important bulls eye that will bring success. Then out of the blue suddenly comes an uncle, who shows the boys with big dreams, what to do. Suddenly, the boys hits the big time and becomes a big boy! Well these big boys really owe it big time to their benevolent uncle, the growth hacker! Twitter-The Big Bang Twitter started out with a very loud big bang of massive publicity. It had tons and tons of publicity. There were signups by the thousands and sharing by the thousands via blogs and social networks. All that bang fizzled out as the sustained use of the product over time was not temporal in nature. Thousands of people signed up and thousands evaporated into thin air. People came and played with Twitter and then left. Twitter was scratching its head searching for solutions. The barrage of give Twitter a try and get special offers was offered en masse. Twitter did what was logical. It flew home to its nest and sat there. It then decided to invest in itself. Twitter began conducting in-depth testing on the user experience and the interface, and then Twitter was rebuilt and reconstructed around the entire swivel system hinging on the information gleaned from the tests. Twitter continued marching forward changing where ever and whatever was necessary to their system in order to fully ensure that their users could immediately access and discover the potent personal value in their Twitter account. Only then from that point onwards did Twitter quickly saw a dramatic rise in success. YouTube The video service was created by three former PayPal employees in February 2005. In November 2006. Google bought it. It is actually an actually a search engine. It just happens to have grown into the second-largest search engine in the world after Google. YouTube is the gorilla of a giant that it is today only through growth-hacking techniques. I am sure that when you visit YouTube to watch a video, you noticed that you are presented with an embed code that allows you to share the video on your blog, website or social network. This ease of use makes it a breeze for users to upload videos and share them with the world. When visitors watch a certain video and don't wish to share it, they are presented with slew of a list of videos in the hope that it just that it might appeal to them with the wish that they gleefully share one of these. This is also known as a "viral loop" which is an essential key mechanism of growth hacking. The results were breath-taking. Look at this amazing statistic- YouTube now has more than 1 billion unique visits each month with more than an hour of video uploaded every second. PayPal PayPal grew basically by piggybacking itself on eBay. It sounds way too easy. Reality can be stranger than fiction. eBay allowed its users to list their preferred forms of payment on their websites. Gradually over a period of time, more and more sellers allowed PayPal as a form of payment as eBay didn't have that viable option available for its sellers. Hence, sellers had to reflect PayPal in multiple locations of their listing. PayPal began growing by leaps and bounds and PayPal noticed their growth among eBay sellers. PayPal hammered out a business deal with eBay to include the PayPal logo on the listings that accepted PayPal. Their logo sat side by side the other preferred forms of payment, like Visa and MasterCard logos. This was a growth hacking idea that was successful because eBay was already well-established, so PayPal was riding its growth from the wave of success of another company... Eventually, eBay acquired PayPal for $1.5 Billion and now PayPal is the only logo that is indicated on eBay listings in the payment methods section. Conclusion Wouldn't it be great to have a growth hacker at the crucial start-up phase? I am sure, it would be fantastic to have that benevolent uncle called growth hacker. Article Source: http://EzineArticles.com/9352164