Are you interested in optimizing your website to get higher rankings in Google, but you are afraid you might do something wrong? You can start with the following tips for safe SEO: On your site, think on the lines of linking to your additional pages by linking those within the text. It is good to do it only when it's appropriate. Refrain from auto-generation of links. You should know Google has reprimanded sites for utilizing specific auto link plugins. Linking to any page through genuine key-phrases within the link is very helpful with most search engines, if you like to feature for particular key terms. During 2016, Google is being very harsh to scheming anchor texts. So, you should be shrewd and abide by brand mentions plus simple URL links that are influential and involve reduced risk. It is not a good practice to optimize for grammatically wrong terms. It's still helpful to attach text links within internal navigation, but these should appear naturally. Google requires links for categorizing and finding pages. Cleverly installed keywords in text are quite valuable. However, you shouldn't overdo it. You need to understand the number of words that Google calculates in one link. Having an excessive number of words may be interpreted as poor experience for the users. It is recommended to refrain from having too many veiled links in template navigation. Search engines including Google 'crawl' through your whole site following links on other websites in a manner similar to a human clicking on all the links on your page. In the process, it indexes those pages, and in a matter of days begins to return these pages in the search results. After sometime, Google would know the content on pages and retain those which it considers 'useful', having innovative content or plenty of links in them. The rest get de-indexed. Having a lot of pages with inferior content certainly affects the performance of your site on Google because it maintains a low ratio of good vs. bad content. You should preferably have unique page content, as well as a unique description with unique title. Apparently, Google doesn't take Meta description in consideration while ranking a page for particular keyword searches unless pertinent. If you are not being careful, you may deliver original text to spammers without charging them anything. Spammers may use it on their website after scouring your narrative. Bing and Google report that they no longer pay heed to Meta keywords, but may utilize those as indicators of spam. It takes time for Google to evaluate your site as it examines not just its text, but also the incoming links. The time taken for the completion of this process has gradually been increasing over the years. Nevertheless, a lot of consideration is given to the reputation of your domain for ranking any page. Google won't pay any attention to your page if the same contains inferior text that Google has already found on some other sites. Should your page or site deliver signals of spam, you'll get penalized at some time or the other. A site that contains lot of spam is most likely to be overlooked by Google. Making excessive use of keywords in your text doesn't give you an edge over competitors. We are a Cleveland search engine optimization company who can help you boost your online traffic from the search engines. If you also need skilled Cleveland website designers, we can help you with that too! So come and visit our website to learn more about us today! Article Source: http://EzineArticles.com/9352188