It is mandatory that your website must be search engine friendly in order to have a good online promotion. The website is created with the prospective of generating leads. The website is said to be fruitful if it has the potential to attract the visitors and converting them into potential leads. If it fails in doing so, then it is definitely not serving the purpose for which it is meant. Site Planning In order to make the website as per SEO guidelines, it is necessary that proper planning should be done in the initial process. In this, through searching for the keywords should be performed. Make sure that all the keywords should be according to the product or services of the client. Make the combination so that all the keywords including high competition, medium & low competition should be covered in this. Don't forget to include long tail keywords. These are best to improve the visibility of the website during the searches. Also, make sure that main categories and subcategories should be clearly divided and provide user-friendly navigation. Tools & Analytics It is mandatory to install Google analytics code in the website. With the help of this tool, you can easily get full information about the total number of sessions, the number of users coming to the website, bouncing rate, average session duration, most popular page of your website, and demographics. These attributes help in providing useful information about the website. High-Quality Content The content is the king. It is mandatory to provide high-quality content in order to engage the visitors. At times, the visitors come to the website but the conversion doesn't take place. In order to boost the conversion, it is mandatory to have engaging content on the webpages. Proper attention should be paid to avoid duplicate content. Nowadays, the search engines are powered with the smart algorithm which penalized plagiarized content. So, fresh and original content should be provided on the website. On-Page Optimization The on-page optimization is considered as the best technique to boost the performance of the website. The on-page optimization involves various activities that take place on the website. It includes various activities like content optimization, page title, meta tags, description and anchor text. In the process of content optimization, the keyword density of the content is checked. This helps in better promotion of the website. Clear Call To Action It is essential to provide a call to action. This helps in providing flexibility to the visitor. This button is very much essential as it helps in enhancing the conversion rate. These are certain points that must be kept in mind during the web designing process. These attributes are necessary in order to make the website search engine friendly. Article Source: http://EzineArticles.com/9360147