In 1996, when Microsoft owner Bill Gates said that content is king, he got it right. That was two decades ago! Those who run Internet businesses today know that content is crucial in their journey for online success. But how crucial is it exactly? Let's consider the case of a small business owner. With limited resources, the only factor that can differentiate him from big players is his authoritative content. It comes from experience and doesn't cost a dime. Search engines love good content High quality content is the best way to claim you place in local searches. Your website is your business's greatest communication platform. Content plays an inherent role in communicating with users. It tells about your business, services and provides true value to the visitors. You can literally speak with your potential customers through a well written content piece. It matters as much as graphics, layout design and navigational structure of the website. This is the great way to give a wealth of value to your visitors. Here are some reasons why you should spend more time besides the keyboard. Grab the attention - Many business owner want to engage people's attention. This is possible when you give useful information for free. Just write the simple and informative facts pertaining to your industry. To truly grab more attention, you need to pay attention on your titles. They must have a magnetic effect on the reader. You need to compel your audience to click and read. You cannot fool Google - You cannot make a fool out of Google using plagiarized content or low quality content. Google is a smart search engine and excels in sniffing out bad content. Google Penguin algorithm is one dangerous enemy. A poor quality content make your site less useful in Google's view. So, make sure you write good quality and unique content. Improve ranking - It is no secret that good content improves the website ranking. To get a superior ranking, you need to have fresh and relevant content. To improve ranking use relevant keywords (both long tail and short tail keywords) in your article/blog. 'Latent Symantic Indexing' (LSI) is a proven way to optimize content organically for human readers. Convert visitors into customers - If you have high quality content on your website, chances that people trust you and are ready to do business with you. Daily visitors can be turned into long-term customers. To put it simply, content sells! With suitable 'call-to-actions', you can mold the customer's opinion towards sales. Content is the backbone of your digital brand. It's what drives growth for the biggest brands out there. To be the 'Kingmaker', you have to learn the ropes of the content game. Content marketing is getting tougher by the day. Everyone's doing it! No wonder it is getting fiercely competitive to get ranked on search engines. Professional SEO managers know the pulse of the market to stay ahead of the competitors. Consult with SEO experts to create a detailed road map for your online business. Article Source: http://EzineArticles.com/9360231